Top Ads on Brooklinen

Brooklinen Background Introduction:

Simple, beautiful bedding delivered straight to your door.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brooklinen has been advertising and marketing on Facebook for many years. And Brooklinen has placed 135 of ads on the Facebook platform in the last month. In the past few years,Brooklinen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brooklinen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brooklinen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brooklinen.

BigSpy

1.Brooklinen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brooklinen  Brooklinen  Brooklinen
Page Categories  Home Decor  Home Decor  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Brooklinen Marketing Objectives Analysis: 

Brooklinen has been operating in Home Decor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brooklinen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brooklinen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Don't Miss Out!  Get early access to our only sale of the year. Up to 20% off everything. Shop 10% off our Linen sheets, today. 
Ad Copy Text  Brooklinen's biggest and ONLY sale of the year is here! Free Shipping Sitewide + Up to 20% Off + F...  Don't miss our members-only early access event for the biggest deals of the year!  no setting
Link Description  Sale Ends Soon. Limited Quantities Available.  Limited quantities available.  50,000+ 5-star reviews don't lie.
Website Link  www.businessinsider.com  www.brooklinen.com  www.brooklinen.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 117  81  0
Like 11  574  0

Brooklinen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brooklinen Top 1 ads got 11 likes. Brooklinen uses a sentence with the finishing touch title: “Don't Miss Out!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brooklinen shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brooklinen should continue to optimize the ad content.

3.Brooklinen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2016-11-27-2020-06-20  2017-11-10-2020-06-20  2020-06-15-2020-06-17
Landing Page Link  https://www.businessinsider.com/brooklinen-sale-black-friday-cyber-monday-2018-11  https://www.brooklinen.com/pages/promo-1   https://www.brooklinen.com/collections/linen-sheets

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brooklinen are successful.

Brooklinen Creative Analysis: 

Brooklinen placed a Video ad in 2016-11-27-2020-06-20, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brooklinen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  China  United States
Language  English  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brooklinen has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brooklinen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2016-11-27-2020-06-20  2017-11-10-2020-06-20  2020-06-15-2020-06-17
During  1302 days  954 days 3 days 
Like  11  574  0
Share  5  19  0
Comment  1  34  0

Advertising effectiveness is a direct manifestation of advertising. Brooklinen ‘s Top 1 ad received 11 likes, 5 shares, 1 comments in just 1302 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brooklinen, helping Brooklinen to grasp the ad data more clearly.