Top Ads on Brookdale Senior Living

Brookdale Senior Living Background Introduction:

Brookdale Senior Living Inc. is the leading operator of senior living communities in the U.S. Brookdale serves approximately 103,000 residents in our independent living, assisted living, memory-care communities & continuing care retirement communities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brookdale Senior Living has been advertising and marketing on Facebook for many years. And Brookdale Senior Living has placed 41 of ads on the Facebook platform in the last month. In the past few years,Brookdale Senior Living has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brookdale Senior Living on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brookdale Senior Living. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brookdale Senior Living.

BigSpy

1.Brookdale Senior Living Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brookdale Senior Living  Brookdale Senior Living  Brookdale Senior Living
Page Categories  Retirement & Assisted Living Facility  Retirement & Assisted Living Facility  Retirement & Assisted Living Facility
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Brookdale Senior Living Marketing Objectives Analysis: 

Brookdale Senior Living has been operating in Retirement & Assisted Living Facility for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brookdale Senior Living best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brookdale Senior Living Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zoom In On Associates: Ivette  Get Started Get Started 
Ad Copy Text  Ivette is someone you always want on your team. She cares just as much for her fellow coworkers as s...  If you or someone you love needs more care than what's available at home, we're ready to be your gui...  If you or someone you love needs more care than what's available at home, we're ready to be your gui...
Link Description  N/A  We're Here for You  We're Here for You
Website Link  www.facebook.com  www.brookdale.com  www.brookdale.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 364  156  156
Like 836  32  18

Brookdale Senior Living Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brookdale Senior Living Top 1 ads got 836 likes. Brookdale Senior Living uses a sentence with the finishing touch title: “Zoom In On Associates: Ivette”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brookdale Senior Living shared 364 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brookdale Senior Living should continue to optimize the ad content.

3.Brookdale Senior Living Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-05-2020-06-18  2020-04-08-2020-06-14  2020-04-08-2020-05-11
Landing Page Link  https://www.facebook.com/39853283323/posts/10158596237783324/  https://www.brookdale.com/en/locations/missouri/st-louis.html?cap=1&utm_medium=social-paid&utm_source=fb&utm_campaign=t2l-west-stl&utm_content=lookalike&assetid=covid1-ad1&cid=evergreen-corp&_vsrefdom=westsocialads®id=market:stl&los=all   https://www.brookdale.com/en/locations/missouri/st-louis.html?cap=1&utm_medium=social-paid&utm_source=fb&utm_campaign=t2l-west-stl&utm_content=lookalike&assetid=covid1-ad1&cid=evergreen-corp&_vsrefdom=westsocialads®id=market:stl&los=all

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brookdale Senior Living are successful.

Brookdale Senior Living Creative Analysis: 

Brookdale Senior Living placed a Video ad in 2020-06-05-2020-06-18, and got 836 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brookdale Senior Living Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Israel  Israel
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brookdale Senior Living has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brookdale Senior Living Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-04-08-2020-06-14  2020-04-08-2020-05-11
During  14 days  68 days 34 days 
Like  836  32  18
Share  76  9  6
Comment  53  2  1

Advertising effectiveness is a direct manifestation of advertising. Brookdale Senior Living ‘s Top 1 ad received 836 likes, 76 shares, 53 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brookdale Senior Living, helping Brookdale Senior Living to grasp the ad data more clearly.