Top Ads on Broken Lines

Broken Lines Background Introduction:

Broken Lines is a 3D turn-based tactics game developed by Portaplay.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Broken Lines has been advertising and marketing on Facebook for many years. And Broken Lines has placed 24 of ads on the Facebook platform in the last month. In the past few years,Broken Lines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Broken Lines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Broken Lines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Broken Lines.

BigSpy

1.Broken Lines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Broken Lines  Broken Lines  Broken Lines
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Broken Lines Marketing Objectives Analysis: 

Broken Lines has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Broken Lines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Broken Lines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Broken Lines  Broken Lines Broken Lines 
Ad Copy Text  Decide the fate of your squad in this new story-driven tactical RPG. Plan your moves carefully and l...  Decide fate of your squad in this new story-driven tactical RPG Plan your moves carefully to save t...  Decide the fate of your squad in this new story-driven tactical RPG. Plan your moves carefully and l...
Link Description  Broken Lines is a story-driven turn-based tactical RPG set in an alternate-history version of World War II. It’s a game about a group of eight soldiers who crash-land behind enemy lines. It’s up to you to lead them home while fending off the enemy and helping them deal with the horrors of war.  Broken Lines is a story-driven turn-based tactical RPG set in an alternate-history version of World War II. It’s a game about a group of eight soldiers who crash-land behind enemy lines. It’s up to you to lead them home while fending off the enemy and helping them deal with the horrors of war.  Broken Lines is a story-driven turn-based tactical RPG set in an alternate-history version of World War II. It’s a game about a group of eight soldiers who crash-land behind enemy lines. It’s up to you to lead them home while fending off the enemy and helping them deal with the horrors of war.
Website Link  store.steampowered.com  store.steampowered.com  store.steampowered.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 194  216  194
Like 73  41  44

Broken Lines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Broken Lines Top 1 ads got 73 likes. Broken Lines uses a sentence with the finishing touch title: “Broken Lines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Broken Lines shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Broken Lines should continue to optimize the ad content.

3.Broken Lines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-10-2020-03-10  2020-03-06-2020-03-10  2020-03-09-2020-03-09
Landing Page Link  https://store.steampowered.com/app/926580/Broken_Lines/  https://store.steampowered.com/app/926580/Broken_Lines/   https://store.steampowered.com/app/926580/Broken_Lines/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Broken Lines are successful.

Broken Lines Creative Analysis: 

Broken Lines placed a Image ad in 2020-03-10-2020-03-10, and got 73 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Broken Lines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Broken Lines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Broken Lines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-10-2020-03-10  2020-03-06-2020-03-10  2020-03-09-2020-03-09
During  1 days  5 days 1 days 
Like  73  41  44
Share  4  2  1
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Broken Lines ‘s Top 1 ad received 73 likes, 4 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Broken Lines, helping Broken Lines to grasp the ad data more clearly.