Top Ads on Broil King BBQ

Broil King BBQ Background Introduction:

The official Facebook fan page for Broil King Gas Barbecues. This page is a fun, family-friendly community where people who love to entertain outdoors with family and friends can join in the conversation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Broil King BBQ has been advertising and marketing on Facebook for many years. And Broil King BBQ has placed 37 of ads on the Facebook platform in the last month. In the past few years,Broil King BBQ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Broil King BBQ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Broil King BBQ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Broil King BBQ.

BigSpy

1.Broil King BBQ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Broil King BBQ  Broil King BBQ  Broil King BBQ
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Broil King BBQ Marketing Objectives Analysis: 

Broil King BBQ has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Broil King BBQ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Broil King BBQ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Do More With Your Grill!  Faites-en plus … http://broilkingbbq.com/fr_ca/regal-free-cover/ 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  FERMETURES À BOUCLE ET CROCHET,  POUR UN AJUSTEMENT SUPÉRIEUR POIGNÉES MOULÉES EN CAOUTCHOUC DURABLE COUTURES RENFORCIES TRÈS RÉSISTANTES 
Website Link  broilkingbbq.com  broilkingbbq.com  broilkingbbq.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Broil King BBQ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Broil King BBQ Top 1 ads got 0 likes. Broil King BBQ uses a sentence with the finishing touch title: “Do More With Your Grill!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Broil King BBQ shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Broil King BBQ should continue to optimize the ad content.

3.Broil King BBQ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-14-2020-06-11  2020-05-20-2020-06-11  2020-06-03-2020-06-11
Landing Page Link  https://broilkingbbq.com/en_ca/do-more/&utm_source=Facebook&utm_medium=banner&utm_campaign=DoMore-Interests-Video15  https://broilkingbbq.com/fr_ca/do-more/&utm_source=Facebook&utm_medium=banner&utm_campaign=DoMore-Lookalike-FullVideo   https://broilkingbbq.com/fr_ca/regal-free-cover/?utm_source=Facebook&utm_medium=banner&utm_campaign=Regal-FreeCover-Story

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Broil King BBQ are successful.

Broil King BBQ Creative Analysis: 

Broil King BBQ placed a Video ad in 2020-05-14-2020-06-11, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Broil King BBQ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Broil King BBQ has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Broil King BBQ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-11  2020-05-20-2020-06-11  2020-06-03-2020-06-11
During  29 days  23 days 9 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Broil King BBQ ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Broil King BBQ, helping Broil King BBQ to grasp the ad data more clearly.