Top Ads on Broadway Pizza
Broadway Pizza Background Introduction:
Like Broadway Musical is an expression of feelings, thoughts and emotions, Broadway Pizza is an expression of true love for the flavors, aroma and the art of Pizza making.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Broadway Pizza has been advertising and marketing on Facebook for many years. And Broadway Pizza has placed 173 of ads on the Facebook platform in the last month. In the past few years,Broadway Pizza has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Broadway Pizza on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Broadway Pizza. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Broadway Pizza.
1.Broadway Pizza Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Broadway Pizza | Broadway Pizza | Broadway Pizza |
| Page Categories | Pizza Place | Pizza Place | Pizza Place |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Broadway Pizza Marketing Objectives Analysis:
Broadway Pizza has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Broadway Pizza best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Broadway Pizza Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Frozella | 10" Easy to Bake Frozen Pizzas | The Summer Scorcher Deal for Rs. 999 | Frozella | 10" Frozen Pizza for Rs499 R̶s̶6̶9̶9̶ |
| Ad Copy Text | Enjoy a fresh pizza right out of the oven, no matter the time. Available in two amazing flavors. & ... | Kickin into the summer with a heavy appetite? Enjoy our amazing Summer Scorcher Deals Order Now: ht... | Easy to Bake Frozen Pizzas! Pop it in the oven, Bake and enjoy a fresh pizza right out of the oven, ... |
| Link Description | Bake piping hot pizzas in your own home | Don't miss this amazing offer | Bake piping hot pizzas in your own home |
| Website Link | www.broadwaypizza.com.pk | www.broadwaypizza.com.pk | www.broadwaypizza.com.pk |
| CTA | SHOP_NOW | SHOP_NOW | SHOP_NOW |
| Text Word Count | 393 | 151 | 349 |
| Like | 43 | 102 | 17 |
Broadway Pizza Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Broadway Pizza Top 1 ads got 43 likes. Broadway Pizza uses a sentence with the finishing touch title: “Frozella | 10" Easy to Bake Frozen Pizzas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Broadway Pizza shared 393 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Broadway Pizza should continue to optimize the ad content.
3.Broadway Pizza Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-06-14-2020-06-19 | 2020-06-16-2020-06-19 | 2020-06-16-2020-06-18 |
| Landing Page Link | https://www.broadwaypizza.com.pk/menu_mobile.aspx?city=hyderabad&utm_source=facebook&utm_medium=cpc&utm_campaign=top_hyd_image_frozella&fbclid=IwAR27AroAFxG0YmMBQZk4aGxNgxNCG1zaonuXT0NpSEdjMffRw7hwZL1Buno | https://www.broadwaypizza.com.pk/menu.aspx?city=karachi | https://www.broadwaypizza.com.pk/menu.aspx?city=karachi |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Broadway Pizza are successful.
Broadway Pizza Creative Analysis:
Broadway Pizza placed a Image ad in 2020-06-14-2020-06-19, and got 43 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Broadway Pizza Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Pakistan | Pakistan | Pakistan |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Broadway Pizza has the best conversion in Pakistan, and can advertise more in Pakistan in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Broadway Pizza Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-14-2020-06-19 | 2020-06-16-2020-06-19 | 2020-06-16-2020-06-18 |
| During | 6 days | 4 days | 3 days |
| Like | 43 | 102 | 17 |
| Share | 3 | 4 | 1 |
| Comment | 13 | 51 | 7 |
Advertising effectiveness is a direct manifestation of advertising. Broadway Pizza ‘s Top 1 ad received 43 likes, 3 shares, 13 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Broadway Pizza, helping Broadway Pizza to grasp the ad data more clearly.