Top Ads on British Red Cross

British Red Cross Background Introduction:

The British Red Cross is the movement that connects human kindness with human crisis.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

British Red Cross has been advertising and marketing on Facebook for many years. And British Red Cross has placed 78 of ads on the Facebook platform in the last month. In the past few years,British Red Cross has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for British Red Cross on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for British Red Cross. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from British Red Cross.

BigSpy

1.British Red Cross Top 3 Ads Basic Understanding

   top1  top2  top3
Name  British Red Cross  British Red Cross  British Red Cross
Page Categories  Charity Organization  Charity Organization  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

British Red Cross Marketing Objectives Analysis: 

British Red Cross has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. British Red Cross best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.British Red Cross Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Support Our COVID-19 Response  Support Our COVID-19 Response Show support #KeepClapping 
Ad Copy Text  Food poverty. It’s terrifying. And during a pandemic, it’s unthinkable. That’s why we’ve be...  Food poverty. It’s terrifying. And during a pandemic, it’s unthinkable. That’s why we’ve be...  We are proud to join forces with @BritishRedCross support lifesaving work across Europe. P&G is cele...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.redcross.org.uk
CTA  DONATE_NOW  DONATE_NOW  LEARN_MORE
Text Word Count 509  526  303
Like 1067  929  2738

British Red Cross Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. British Red Cross Top 1 ads got 1067 likes. British Red Cross uses a sentence with the finishing touch title: “Support Our COVID-19 Response”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. British Red Cross shared 509 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. British Red Cross should continue to optimize the ad content.

3.British Red Cross Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-20-2020-06-17  2020-05-20-2020-06-05  2020-05-07-2020-05-07
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N735221.136252FACEBOOKUK/B23984679.273967213;dc_trk_aid=468298544;dc_trk_cid=124333381;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://ad.doubleclick.net/ddm/trackclk/N735221.136252FACEBOOKUK/B23984679.273977353;dc_trk_aid=468357639;dc_trk_cid=124333381;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://www.redcross.org.uk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by British Red Cross are successful.

British Red Cross Creative Analysis: 

British Red Cross placed a Video ad in 2020-05-20-2020-06-17, and got 1067 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.British Red Cross Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Romania
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

British Red Cross has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.British Red Cross Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-17  2020-05-20-2020-06-05  2020-05-07-2020-05-07
During  29 days  17 days 1 days 
Like  1067  929  2738
Share  120  101  294
Comment  33  21  122

Advertising effectiveness is a direct manifestation of advertising. British Red Cross ‘s Top 1 ad received 1067 likes, 120 shares, 33 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for British Red Cross, helping British Red Cross to grasp the ad data more clearly.