Top Ads on British Council Singapore

British Council Singapore Background Introduction:

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

British Council Singapore has been advertising and marketing on Facebook for many years. And British Council Singapore has placed 21 of ads on the Facebook platform in the last month. In the past few years,British Council Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for British Council Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for British Council Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from British Council Singapore.

BigSpy

1.British Council Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  British Council Singapore  British Council Singapore  British Council Singapore
Page Categories  Language School  Language School  Language School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

British Council Singapore Marketing Objectives Analysis: 

British Council Singapore has been operating in Language School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. British Council Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.British Council Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  British Council Singapore  Sign up for our Primary courses today! Sign up for our Primary courses today! 
Ad Copy Text  The pandemic and the measures that come with it has caused much disruption, not just to your schedul...  Sign up for our Primary English enrichment course and receive a one-week study camp during the June ...  Sign up for our Primary English enrichment course and receive a one-week study camp during the June ...
Link Description  N/A  Offer valid until 31 March  N/A
Website Link  www.britishcouncil.sg  www.britishcouncil.sg  www.britishcouncil.sg
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 712  422  422
Like 17  2  6

British Council Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. British Council Singapore Top 1 ads got 17 likes. British Council Singapore uses a sentence with the finishing touch title: “British Council Singapore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. British Council Singapore shared 712 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. British Council Singapore should continue to optimize the ad content.

3.British Council Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-05-17-2020-06-05  2020-04-03-2020-04-17  2020-03-26-2020-04-16
Landing Page Link  https://www.britishcouncil.sg/preschool?utm_source=FB&utm_medium=CPC&utm_campaign=BCPS_MOF_OOM&https://www.britishcouncil.sg/preschool&fbclid=IwAR0xSes6drzzs_jR4sfjn6_oW-m14pKdAyfpHGyv-grAvJjXA2eu1AThG1I  https://www.britishcouncil.sg/2020enrichment?utm_medium=social&utm_source=YL_BOFU_FB_2020Sem1Infill_Prospecting_Primary_Image1&utm_campaign=YL&utm_content=2020Sem1Infill   https://www.britishcouncil.sg/2020enrichment?utm_medium=social&utm_source=YL_BOFU_FB_2020Sem1Infill_Prospecting_Primary_Video1&utm_campaign=YL&utm_content=2020Sem1Infill

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by British Council Singapore are successful.

British Council Singapore Creative Analysis: 

British Council Singapore placed a Carousel ad in 2020-05-17-2020-06-05, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.British Council Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

British Council Singapore has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.British Council Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-05  2020-04-03-2020-04-17  2020-03-26-2020-04-16
During  20 days  15 days 22 days 
Like  17  2  6
Share  0  0  1
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. British Council Singapore ‘s Top 1 ad received 17 likes, 0 shares, 2 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for British Council Singapore, helping British Council Singapore to grasp the ad data more clearly.