Top Ads on British Heart Foundation

British Heart Foundation Background Introduction:

We fund vital research into heart diseases, stroke and vascular dementia, and their risk factors like diabetes. Together, we can beat heartbreak forever.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

British Heart Foundation has been advertising and marketing on Facebook for many years. And British Heart Foundation has placed 270 of ads on the Facebook platform in the last month. In the past few years,British Heart Foundation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for British Heart Foundation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for British Heart Foundation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from British Heart Foundation.

BigSpy

1.British Heart Foundation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  British Heart Foundation  British Heart Foundation  British Heart Foundation
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

British Heart Foundation Marketing Objectives Analysis: 

British Heart Foundation has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. British Heart Foundation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.British Heart Foundation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Celebrate your Dad this Father’s Day  Approved by BHF cardiac nurses ‍⚕️ Celebrate your Dad this Father’s Day 
Ad Copy Text  This Father's Day, pay a tribute to your Dad by engraving his name on the Heart of Steel.  Take on our mood boosting step challenge ???? It's easy to take part - simply choose your target, co...  This Father's Day, pay a tribute to your Dad by engraving his name on the Heart of Steel.
Link Description  Engrave his name on the Heart of Steel.  Take part to improve your mental health  Engrave his name on the Heart of Steel.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 89  135  89
Like 8396  129  482

British Heart Foundation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. British Heart Foundation Top 1 ads got 8396 likes. British Heart Foundation uses a sentence with the finishing touch title: “Celebrate your Dad this Father’s Day”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. British Heart Foundation shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. British Heart Foundation should continue to optimize the ad content.

3.British Heart Foundation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-22-2020-06-19  2020-06-11-2020-06-17  2020-05-22-2020-06-17
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N830033.136252FACEBOOKUK/B23751074.273809300;dc_trk_aid=468496395;dc_trk_cid=128056552;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www.bhf.org.uk/how-you-can-help/fundraise/my-step-challenge?utm_campaign=MyStepChallenge~f2020-1177&utm_medium=social-paid&utm_source=Facebook&utm_content=&utm_term=&dclid=CMP8wre3ieoCFcHoWwodGXMDoQ   https://www.bhf.org.uk/how-you-can-help/fundraise/heartofsteel?utm_campaign=HOS-FathersDay2020~f2020-1175&utm_medium=social-paid&utm_source=Facebook&utm_content=&utm_term=&dclid=CNCWjozN7ekCFcMCXAodCVAEdw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by British Heart Foundation are successful.

British Heart Foundation Creative Analysis: 

British Heart Foundation placed a Image ad in 2020-05-22-2020-06-19, and got 8396 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.British Heart Foundation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

British Heart Foundation has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.British Heart Foundation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-19  2020-06-11-2020-06-17  2020-05-22-2020-06-17
During  29 days  7 days 27 days 
Like  8396  129  482
Share  1200  21  74
Comment  917  1  68

Advertising effectiveness is a direct manifestation of advertising. British Heart Foundation ‘s Top 1 ad received 8396 likes, 1200 shares, 917 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for British Heart Foundation, helping British Heart Foundation to grasp the ad data more clearly.