Top Ads on British Council UAE

British Council UAE Background Introduction:

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

British Council UAE has been advertising and marketing on Facebook for many years. And British Council UAE has placed 64 of ads on the Facebook platform in the last month. In the past few years,British Council UAE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for British Council UAE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for British Council UAE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from British Council UAE.

BigSpy

1.British Council UAE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  British Council UAE  British Council UAE  British Council UAE
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

British Council UAE Marketing Objectives Analysis: 

British Council UAE has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. British Council UAE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.British Council UAE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Choose what works for you  احجز اختبار مستوى مجاني Book a FREE level test 
Ad Copy Text  The very best IELTS preparation from the comfort of your home.  دروس اللغة الإنجليزية عبر الإنترنت من منزلك. انضم الآن ...  Live classes with the World's English Experts from the comfort of your home.
Link Description  Online IELTS Preparation  الإنجليزية على الإنترنت للكبار  English Online for Adults
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  LEARN_MORE  BOOK_TRAVEL
Text Word Count 62  115  76
Like 14  26  77

British Council UAE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. British Council UAE Top 1 ads got 14 likes. British Council UAE uses a sentence with the finishing touch title: “Choose what works for you”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. British Council UAE shared 62 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. British Council UAE should continue to optimize the ad content.

3.British Council UAE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-18  2020-05-06-2020-06-17  2020-05-24-2020-06-17
Landing Page Link  https://www.britishcouncil.ae/en/english/online/english-online-ielts-preparation-course?utm_id=dck%7C8760915%7C24331593%7C4880619%7C275732113%7C0&utm_source=socialyse-facebookinstagram&utm_campaign=tcadult_summer-term-6&7&utm_medium=social&utm_content=ae  https://www.britishcouncil.ae/www.britishcouncil.ae/english/online/english-online-adults-course?utm_id=dck%7C8760915%7C24131447%7C4880619%7C272820620%7C0&utm_source=socialyse-facebookinstagram&utm_campaign=tcadult_term-4-5&utm_medium=social&utm_content=ae   https://www.britishcouncil.ae/en/english/online/english-online-adults-course?utm_id=dck%7C8760915%7C24131447%7C4880619%7C273147330%7C0&utm_source=socialyse-facebookinstagram&utm_campaign=tcadult_term-4-5&utm_medium=social&utm_content=ae

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by British Council UAE are successful.

British Council UAE Creative Analysis: 

British Council UAE placed a Video ad in 2020-06-17-2020-06-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.British Council UAE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Arab Emirates  United Arab Emirates
Language  English  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

British Council UAE has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.British Council UAE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-06-2020-06-17  2020-05-24-2020-06-17
During  2 days  43 days 25 days 
Like  14  26  77
Share  1  2  9
Comment  0  3  4

Advertising effectiveness is a direct manifestation of advertising. British Council UAE ‘s Top 1 ad received 14 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for British Council UAE, helping British Council UAE to grasp the ad data more clearly.