Top Ads on British Council Romania

British Council Romania Background Introduction:

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities. www.britishcouncil.ro

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

British Council Romania has been advertising and marketing on Facebook for many years. And British Council Romania has placed 60 of ads on the Facebook platform in the last month. In the past few years,British Council Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for British Council Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for British Council Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from British Council Romania.

BigSpy

1.British Council Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  British Council Romania  British Council Romania  British Council Romania
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

British Council Romania Marketing Objectives Analysis: 

British Council Romania has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. British Council Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.British Council Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cursul virtual Debate @British De 10 ani în București, de vara asta în toată țara  Engleză ADULȚI, 6-31 iulie | Early-bird (1-12 iunie) British Council Romania 
Ad Copy Text  ️Vrei să îți dezvolți abilitățile de vorbit în public și fluența în limba engleză? Sc...  Ai vrut mereu să înveți engleza, însă nu ai timp pentru un curs clasic? Pregătește-te în cel...  Un curs de engleză scurt pentru a dezvolta abilități pe termen lung! Află mai multe despre cursu...
Link Description  Debate @British se adaptează la contextul actual și se mută într-o Clasă Virtuală! Înscrie-te la cursul de vară până pe 5 iunie pentru a beneficia de discount!  N/A  N/A
Website Link  bit.ly  www.britishcouncil.ro  www.britishcouncil.ro
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 471  151  183
Like 23  69  7

British Council Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. British Council Romania Top 1 ads got 23 likes. British Council Romania uses a sentence with the finishing touch title: “Cursul virtual Debate @British De 10 ani în București, de vara asta în toată țara”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. British Council Romania shared 471 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. British Council Romania should continue to optimize the ad content.

3.British Council Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-10-2020-06-18  2020-06-05-2020-06-13  2020-06-10-2020-06-12
Landing Page Link  https://www.britishcouncil.ro/engleza/adulti/club-dezbateri  https://www.britishcouncil.ro/engleza/adulti/cursuri-intensive-vara?utm_source=facebook&utm_medium=social&utm_campaign=Summer%20Online%20Adults&utm_term=curs%20engleza%20online   https://www.britishcouncil.ro/engleza/adulti/cursuri-intensive-vara?utm_source=facebook&utm_medium=social&utm_campaign=Summer+Online+Young+Learners&utm_term=curs+engleza+copii

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by British Council Romania are successful.

British Council Romania Creative Analysis: 

British Council Romania placed a Image ad in 2020-06-10-2020-06-18, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.British Council Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  N/A
Language  Romanian  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

British Council Romania has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.British Council Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-05-2020-06-13  2020-06-10-2020-06-12
During  9 days  9 days 3 days 
Like  23  69  7
Share  5  22  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. British Council Romania ‘s Top 1 ad received 23 likes, 5 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for British Council Romania, helping British Council Romania to grasp the ad data more clearly.