Top Ads on British Council Portugal

British Council Portugal Background Introduction:

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities. https://www.britishcouncil.pt/sobre About us page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

British Council Portugal has been advertising and marketing on Facebook for many years. And British Council Portugal has placed 61 of ads on the Facebook platform in the last month. In the past few years,British Council Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for British Council Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for British Council Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from British Council Portugal.

BigSpy

1.British Council Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  British Council Portugal  British Council Portugal  British Council Portugal
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

British Council Portugal Marketing Objectives Analysis: 

British Council Portugal has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. British Council Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.British Council Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aulas de Inglês Crianças  Cursos de inglês no verão Aulas myClass online 
Ad Copy Text  Inscrições abertas para os nossos cursos de inglês de verão para crianças e jovens.  Mantenha o seu filho ocupado e seguro nas férias com atividades divertidas em Inglês.  Sem perder tempo no trânsito, na sua casa e com a mesma qualidade. Inscreva-se já nas nossas aulas...
Link Description  Online e em segurança  Frequência online  Desenvolva o seu inglês
Website Link  www.britishcouncil.pt  www.britishcouncil.pt  www.britishcouncil.pt
CTA  BOOK_TRAVEL  LEARN_MORE  LEARN_MORE
Text Word Count 88  87  134
Like 42  1  56

British Council Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. British Council Portugal Top 1 ads got 42 likes. British Council Portugal uses a sentence with the finishing touch title: “Aulas de Inglês Crianças”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. British Council Portugal shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. British Council Portugal should continue to optimize the ad content.

3.British Council Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-12-2020-06-20  2020-06-12-2020-06-17  2020-04-02-2020-06-12
Landing Page Link  https://www.britishcouncil.pt/ingles/cursos-criancas-jovens%20/verao-online-2020  https://www.britishcouncil.pt/ingles/cursos-criancas-jovens%20/verao-online-2020   https://www.britishcouncil.pt/ingles/cursos-adultos/myclass/aulas-virtuais-myclass

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by British Council Portugal are successful.

British Council Portugal Creative Analysis: 

British Council Portugal placed a Video ad in 2020-06-12-2020-06-20, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.British Council Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Portugal  Portugal
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

British Council Portugal has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.British Council Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-20  2020-06-12-2020-06-17  2020-04-02-2020-06-12
During  9 days  6 days 72 days 
Like  42  1  56
Share  7  1  4
Comment  2  1  0

Advertising effectiveness is a direct manifestation of advertising. British Council Portugal ‘s Top 1 ad received 42 likes, 7 shares, 2 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for British Council Portugal, helping British Council Portugal to grasp the ad data more clearly.