Top Ads on Briscoes

Briscoes Background Introduction:

At Briscoes, small change makes a big difference.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Briscoes has been advertising and marketing on Facebook for many years. And Briscoes has placed 68 of ads on the Facebook platform in the last month. In the past few years,Briscoes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Briscoes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Briscoes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Briscoes.

BigSpy

1.Briscoes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Briscoes  Briscoes  Briscoes
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Briscoes Marketing Objectives Analysis: 

Briscoes has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Briscoes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Briscoes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Briscoes  Esprit Jek Duvet Cover Set Briscoes 
Ad Copy Text  How to give one of the rooms in your house a “glow-up” in one simple step. Neon lamps give any s...  Update your bedroom with a new duvet. Check out our best selling Queen Sets.  Kids love anything that glows in the dark and these star-themed blankets do exactly that. One of the...
Link Description  How to give one of the rooms in your house a “glow-up” in one simple step. Neon lamps give any space a cool, modern vibe. bit.ly/neonlightpink  N/A  Kids love anything that glows in the dark and these star-themed blankets do exactly that. One of these might just help the little ones who are afraid of the dark, and also a pretty cool way to get them excited about going to bed to see the stars. bit.ly/throwglowinthedark
Website Link  www.facebook.com  www.briscoes.co.nz  www.facebook.com
CTA    SHOP_NOW  
Text Word Count 146  76  272
Like 45  0  242

Briscoes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Briscoes Top 1 ads got 45 likes. Briscoes uses a sentence with the finishing touch title: “Briscoes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Briscoes shared 146 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Briscoes should continue to optimize the ad content.

3.Briscoes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-15-2020-06-17  2020-06-07-2020-06-14  2020-06-12-2020-06-14
Landing Page Link  https://www.facebook.com/briscoesNZ/?refid=28&_ft_=adid.6182548211475:qid.6839510291022303755:mf_story_key.-7851600622850567120:is_sponsored.1:ei.AI@AQKuagMhs4UHZMMSk_gC9slvEuaGzBruTd3IZRcLlzwz6ZnIBfeucAIWH7WEIn93ormPt-j3tGu6ZrgDqDPuSWwx:top_level_post_id.2756210581269380:content_owner_id_new.1404011456489306:page_id.1404011456489306:src.22:photo_id.2756210374602734:story_location.5:story_attachment_style.photo:view_time.1592447456:filter.h_nor:tds_flgs.3:actrs.1404011456489306:page_insights.%7B%221404011456489306%22:%7B%22page_id%22:1404011456489306,%22page_id_type%22:%22page%22,%22actor_id%22:1404011456489306,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591833621,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2756210581269380%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1404011456489306,%22page_id%22:1404011456489306,%22post_id%22:2756210581269380,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.briscoes.co.nz/product/1087516/mambo-inner-peace-duvet-cover-set/?utm_source=FBIG&utm_medium=FBCRSL&utm_campaign=AlwaysOn_Dynamic&utm_content=AlwaysOn_Dynamic_DuvetCoverSets_REM&fbclid=IwAR3ZC9ZgoxJy_17jrm6Zh9Gc6VP6OIVsey3ElPTiWH-yliglbtHrrAZNUtU   https://www.facebook.com/briscoesNZ/?refid=28&_ft_=adid.6181448710875:qid.6838155340977542842:mf_story_key.-8903765496577222982:is_sponsored.1:ei.AI@AQKEs06YAYUniSEd8PSwzZeaKAnaP8DHwRbl7g1peLncNtV7RunPgS4beYYZ4oEww5GZwU2_3Zp-ldeRF4KJBNo5:top_level_post_id.2749860715237700:content_owner_id_new.1404011456489306:page_id.1404011456489306:src.22:photo_id.2749860071904431:story_location.5:story_attachment_style.photo:view_time.1592131600:filter.h_nor:tds_flgs.3:actrs.1404011456489306:page_insights.%7B%221404011456489306%22:%7B%22page_id%22:1404011456489306,%22page_id_type%22:%22page%22,%22actor_id%22:1404011456489306,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591239896,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2749860715237700%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1404011456489306,%22page_id%22:1404011456489306,%22post_id%22:2749860715237700,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Briscoes are successful.

Briscoes Creative Analysis: 

Briscoes placed a Image ad in 2020-06-15-2020-06-17, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Briscoes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  New Zealand  New Zealand
Language  English  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Briscoes has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Briscoes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-07-2020-06-14  2020-06-12-2020-06-14
During  3 days  8 days 3 days 
Like  45  0  242
Share  3  1  32
Comment  4  0  142

Advertising effectiveness is a direct manifestation of advertising. Briscoes ‘s Top 1 ad received 45 likes, 3 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Briscoes, helping Briscoes to grasp the ad data more clearly.