Top Ads on Brimborg

Brimborg Background Introduction:

Brimborg er eitt stærsta bílaumboð landsins með umboð fyrir heimsþekkt bílamerki ásamt vörubílum, rútum, vinnuvélum og bátavélum.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brimborg has been advertising and marketing on Facebook for many years. And Brimborg has placed 1586 of ads on the Facebook platform in the last month. In the past few years,Brimborg has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brimborg on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brimborg. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brimborg.

BigSpy

1.Brimborg Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brimborg  Brimborg  Brimborg
Page Categories  Car Dealership  Car Dealership  Car Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Brimborg Marketing Objectives Analysis: 

Brimborg has been operating in Car Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brimborg best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brimborg Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mazda CX-30 Sky  Ford Fiesta Trend Chevrolet Spark LS 
Ad Copy Text  Fögur hönnun, öryggi og framúrskarandi aksturseiginleikar. Upplifðu einstaka lúxustilfinningu ...  -  Kauptu traustan notaðan Chevrolet hjá Brimborg! Chevrolet Spark LS, beinskiptur, framdrifinn, bens...
Link Description  Mazda CX-30 Sky Verð: 4.980.000 kr.  Nýskráning: 06/2013 - Ekinn (km): 95.539 - Verð: 790.000 kr.  Nýskráning: 09/2012 - Ekinn (km): 83.000 - Verð: 490.000 kr.
Website Link  nyirbilar.brimborg.is  notadir.brimborg.is  notadir.brimborg.is
CTA      
Text Word Count 868  279  338
Like 13  2  8

Brimborg Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brimborg Top 1 ads got 13 likes. Brimborg uses a sentence with the finishing touch title: “Mazda CX-30 Sky”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brimborg shared 868 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brimborg should continue to optimize the ad content.

3.Brimborg Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-19  2020-06-07-2020-06-19  2020-06-11-2020-06-19
Landing Page Link  https://nyirbilar.brimborg.is/is/nyir-bilar/bill/EKK10?fbclid=IwAR2dvQMIdeMcJxCo9BdLc0BF9QFf-L9A2cnFvPdHI5kKIP8jinqBP2zPR5o  https://notadir.brimborg.is/is/notadir-bilar/bill/IIZ17A   https://notadir.brimborg.is/is/notadir-bilar/bill/DRD72A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brimborg are successful.

Brimborg Creative Analysis: 

Brimborg placed a Image ad in 2020-05-28-2020-06-19, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brimborg Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Czech  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brimborg has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brimborg Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-19  2020-06-07-2020-06-19  2020-06-11-2020-06-19
During  23 days  13 days 9 days 
Like  13  2  8
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Brimborg ‘s Top 1 ad received 13 likes, 0 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brimborg, helping Brimborg to grasp the ad data more clearly.