Top Ads on Brilliant.org

Brilliant.org Background Introduction:

Math and science done right

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brilliant.org has been advertising and marketing on Facebook for many years. And Brilliant.org has placed 79 of ads on the Facebook platform in the last month. In the past few years,Brilliant.org has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brilliant.org on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brilliant.org. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brilliant.org.

BigSpy

1.Brilliant.org Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brilliant.org  Brilliant.org  Brilliant.org
Page Categories  Science Website  Science Website  Science Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Brilliant.org Marketing Objectives Analysis: 

Brilliant.org has been operating in Science Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brilliant.org best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brilliant.org Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brilliant | Learn to think  Brilliant | Learn to Think Brilliant | Learn to think 
Ad Copy Text   Math Fundamentals Learn the key ideas of mathematics with Brilliant's interactive courses. Starti...   Math Fundamentals Learn the key ideas of mathematics with these interactive courses. Starting fro...   Math Fundamentals Learn the key ideas of mathematics with Brilliant's interactive courses. Starti...
Link Description  N/A  N/A  N/A
Website Link  brilliant.org  brilliant.org  brilliant.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 486  505  486
Like 34982  2166  5181

Brilliant.org Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brilliant.org Top 1 ads got 34982 likes. Brilliant.org uses a sentence with the finishing touch title: “Brilliant | Learn to think”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brilliant.org shared 486 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brilliant.org should continue to optimize the ad content.

3.Brilliant.org Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-02-2020-06-19  2020-05-19-2020-06-18  2020-06-02-2020-06-18
Landing Page Link  https://brilliant.org/?utm_source=facebook&utm_medium=cpc&utm_campaign=math_square_binomial&overwritten_utm_source=facebook&overwritten_utm_medium=cpc&overwritten_utm_campaign=6147281323841&overwritten_utm_content=Course+-+Math+UI+-+V6+white+-+Copy_6197304398041&overwritten_utm_term=6177716569441  https://brilliant.org/?utm_source=facebook&utm_medium=cpc&utm_campaign=compilationvideo2   https://brilliant.org/?utm_source=facebook&utm_medium=cpc&utm_campaign=math_square_binomial&overwritten_utm_source=facebook&overwritten_utm_medium=cpc&overwritten_utm_campaign=6147280016441&overwritten_utm_content=Courses+-+Math+UI+-+V6+(x%2By)%5E2+long+-+Copy_6216248675241&overwritten_utm_term=6177721908241

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brilliant.org are successful.

Brilliant.org Creative Analysis: 

Brilliant.org placed a Video ad in 2020-04-02-2020-06-19, and got 34982 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brilliant.org Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel,Romania,Belgium...  Morocco,Israel,United States...  United Kingdom,Belgium,Latvia...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brilliant.org has the best conversion in Israel,Romania,Belgium..., and can advertise more in Israel,Romania,Belgium... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brilliant.org Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-06-19  2020-05-19-2020-06-18  2020-06-02-2020-06-18
During  79 days  31 days 17 days 
Like  34982  2166  5181
Share  7698  316  1054
Comment  1465  70  252

Advertising effectiveness is a direct manifestation of advertising. Brilliant.org ‘s Top 1 ad received 34982 likes, 7698 shares, 1465 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brilliant.org, helping Brilliant.org to grasp the ad data more clearly.