Top Ads on Brigham and Women's Hospital
Brigham and Women's Hospital Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Brigham and Women's Hospital has been advertising and marketing on Facebook for many years. And Brigham and Women's Hospital has placed 80 of ads on the Facebook platform in the last month. In the past few years,Brigham and Women's Hospital has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Brigham and Women's Hospital on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brigham and Women's Hospital. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brigham and Women's Hospital.
1.Brigham and Women's Hospital Top 3 Ads Basic Understanding
|Name||Brigham and Women's Hospital||Brigham and Women's Hospital||Brigham and Women's Hospital|
Brigham and Women's Hospital Marketing Objectives Analysis:
Brigham and Women's Hospital has been operating in Hospital for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brigham and Women's Hospital best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Brigham and Women's Hospital Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Brigham and Women's Hospital||Brigham and Women's Hospital||Schedule a Virtual Visit.|
|Ad Copy Text||When back pain doesn’t stop, neither do we. Brigham Health Spine Care Virtual Visits will help you...||When back pain doesn’t stop, neither do we. Brigham Health Spine Care Virtual Visits will help you...||Clinical excellence from Brigham Health’s Heart and Vascular Center is available with Virtual Visi...|
|Link Description||N/A||N/A||Cardiac care that never stops.|
|Text Word Count||183||183||258|
Brigham and Women's Hospital Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Brigham and Women's Hospital Top 1 ads got 133 likes. Brigham and Women's Hospital uses a sentence with the finishing touch title: “Brigham and Women's Hospital”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Brigham and Women's Hospital shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brigham and Women's Hospital should continue to optimize the ad content.
3.Brigham and Women's Hospital Top 3 Ads Creative Selection
|Landing Page Link||https://spine.brighamhealth.org/spondylosis?cmp=spfbk&utm_source=facebook&utm_medium=social&utm_campaign=2020vv_spine&utm_content=consumers&fbclid=IwAR0pWvNvzv_fhHdRrvnlQnIaLtVVBpgMhBM0o33Zs2w99pP_nbxJ5g5zJq4||https://spine.brighamhealth.org/meet-the-team?cmp=spfbk&utm_source=facebook&utm_medium=social&utm_campaign=2020vv_spine&utm_content=consumers&fbclid=IwAR0bH25DZyFs9P4wnZDl0uq-Rw9JS4ma1H7VkX1alwgoYAgp4qJSMQTHiJ8||https://heart.brighamandwomens.org/virtual-visits?cmp=cvfbp&utm_source=facebook&utm_medium=social&utm_campaign=2020vv_heart&utm_content=caregivers&fbclid=IwAR3M7MwUewH9wowVD3xM5Ys5_i7DKytJkF5iOv1VM_bo8XIzB9RtCFMmbRY|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brigham and Women's Hospital are successful.
Brigham and Women's Hospital Creative Analysis:
Brigham and Women's Hospital placed a Carousel ad in 2020-05-18-2020-06-18, and got 133 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Brigham and Women's Hospital Top 3 Ads Audience Analysis:
|Country||N/A||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Brigham and Women's Hospital has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Brigham and Women's Hospital Top 3 Ads Performance Display
|During||32 days||32 days||22 days|
Advertising effectiveness is a direct manifestation of advertising. Brigham and Women's Hospital ‘s Top 1 ad received 133 likes, 6 shares, 8 comments in just 32 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brigham and Women's Hospital, helping Brigham and Women's Hospital to grasp the ad data more clearly.