Top Ads on Brigham and Women's Hospital

Brigham and Women's Hospital Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brigham and Women's Hospital has been advertising and marketing on Facebook for many years. And Brigham and Women's Hospital has placed 80 of ads on the Facebook platform in the last month. In the past few years,Brigham and Women's Hospital has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brigham and Women's Hospital on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brigham and Women's Hospital. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brigham and Women's Hospital.

BigSpy

1.Brigham and Women's Hospital Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brigham and Women's Hospital  Brigham and Women's Hospital  Brigham and Women's Hospital
Page Categories  Hospital  Hospital  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Brigham and Women's Hospital Marketing Objectives Analysis: 

Brigham and Women's Hospital has been operating in Hospital for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brigham and Women's Hospital best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brigham and Women's Hospital Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brigham and Women's Hospital  Brigham and Women's Hospital Schedule a Virtual Visit. 
Ad Copy Text  When back pain doesn’t stop, neither do we. Brigham Health Spine Care Virtual Visits will help you...  When back pain doesn’t stop, neither do we. Brigham Health Spine Care Virtual Visits will help you...  Clinical excellence from Brigham Health’s Heart and Vascular Center is available with Virtual Visi...
Link Description  N/A  N/A  Cardiac care that never stops.
Website Link  spine.brighamhealth.org  spine.brighamhealth.org  heart.brighamandwomens.org
CTA  CONTACT_US  CONTACT_US  CONTACT_US
Text Word Count 183  183  258
Like 133  130  600

Brigham and Women's Hospital Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brigham and Women's Hospital Top 1 ads got 133 likes. Brigham and Women's Hospital uses a sentence with the finishing touch title: “Brigham and Women's Hospital”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brigham and Women's Hospital shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brigham and Women's Hospital should continue to optimize the ad content.

3.Brigham and Women's Hospital Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-18-2020-06-18  2020-05-18-2020-06-18  2020-05-19-2020-06-18
Landing Page Link  https://spine.brighamhealth.org/spondylosis?cmp=spfbk&utm_source=facebook&utm_medium=social&utm_campaign=2020vv_spine&utm_content=consumers&fbclid=IwAR0pWvNvzv_fhHdRrvnlQnIaLtVVBpgMhBM0o33Zs2w99pP_nbxJ5g5zJq4  https://spine.brighamhealth.org/meet-the-team?cmp=spfbk&utm_source=facebook&utm_medium=social&utm_campaign=2020vv_spine&utm_content=consumers&fbclid=IwAR0bH25DZyFs9P4wnZDl0uq-Rw9JS4ma1H7VkX1alwgoYAgp4qJSMQTHiJ8   https://heart.brighamandwomens.org/virtual-visits?cmp=cvfbp&utm_source=facebook&utm_medium=social&utm_campaign=2020vv_heart&utm_content=caregivers&fbclid=IwAR3M7MwUewH9wowVD3xM5Ys5_i7DKytJkF5iOv1VM_bo8XIzB9RtCFMmbRY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brigham and Women's Hospital are successful.

Brigham and Women's Hospital Creative Analysis: 

Brigham and Women's Hospital placed a Carousel ad in 2020-05-18-2020-06-18, and got 133 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brigham and Women's Hospital Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brigham and Women's Hospital has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brigham and Women's Hospital Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-18  2020-05-18-2020-06-18  2020-05-19-2020-06-18
During  32 days  32 days 22 days 
Like  133  130  600
Share  6  6  35
Comment  8  8  51

Advertising effectiveness is a direct manifestation of advertising. Brigham and Women's Hospital ‘s Top 1 ad received 133 likes, 6 shares, 8 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brigham and Women's Hospital, helping Brigham and Women's Hospital to grasp the ad data more clearly.