Top Ads on Brickworks Building Products

Brickworks Building Products Background Introduction:

We are Australia's leaders in building products style and innovation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brickworks Building Products has been advertising and marketing on Facebook for many years. And Brickworks Building Products has placed 63 of ads on the Facebook platform in the last month. In the past few years,Brickworks Building Products has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brickworks Building Products on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brickworks Building Products. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brickworks Building Products.

BigSpy

1.Brickworks Building Products Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brickworks Building Products  Brickworks Building Products  Brickworks Building Products
Page Categories  Building Materials  Building Materials  Building Materials
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Brickworks Building Products Marketing Objectives Analysis: 

Brickworks Building Products has been operating in Building Materials for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brickworks Building Products best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brickworks Building Products Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Retaining Walls  Bowral 76 | Austral Bricks N/A 
Ad Copy Text  All retaining wall types, sizes and applications up to 20m. Australia’s largest range.  no setting  no setting
Link Description  Enquire Online Today  These distinctive dry pressed bricks made at our Bowral plant have been used in many of Australia’s most admired and historic buildings. With their unique g  N/A
Website Link  australmasonry.com.au  australbricks.com.au  australbricks.com.au
CTA  GET_QUOTE  LEARN_MORE  LEARN_MORE
Text Word Count 88  0  0
Like 11  0  0

Brickworks Building Products Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brickworks Building Products Top 1 ads got 11 likes. Brickworks Building Products uses a sentence with the finishing touch title: “Retaining Walls”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brickworks Building Products shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brickworks Building Products should continue to optimize the ad content.

3.Brickworks Building Products Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-06-11-2020-06-15  2020-06-11-2020-06-15
Landing Page Link  https://australmasonry.com.au/nsw/products/retaining-walls/?gclid=EAIaIQobChMIufq2m_e45wIVigsrCh13ngdZEAAYAiAAEgL2avD_BwE  https://australbricks.com.au/nsw/product/bowral-dry-pressed   https://australbricks.com.au/nsw/product/bowral-dry-pressed

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brickworks Building Products are successful.

Brickworks Building Products Creative Analysis: 

Brickworks Building Products placed a Carousel ad in 2020-06-09-2020-06-18, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brickworks Building Products Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  French  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brickworks Building Products has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brickworks Building Products Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-11-2020-06-15  2020-06-11-2020-06-15
During  10 days  5 days 5 days 
Like  11  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Brickworks Building Products ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brickworks Building Products, helping Brickworks Building Products to grasp the ad data more clearly.