Top Ads on Brandwatch
Brandwatch Background Introduction:
The most powerful social media listening and analytics tool, chosen by pioneering brands and agencies all over the world. www.brandwatch.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Brandwatch has been advertising and marketing on Facebook for many years. And Brandwatch has placed 94 of ads on the Facebook platform in the last month. In the past few years,Brandwatch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Brandwatch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brandwatch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brandwatch.
1.Brandwatch Top 3 Ads Basic Understanding
|Page Categories||Software||Professional Service||Professional Service|
Brandwatch Marketing Objectives Analysis:
Brandwatch has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brandwatch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Brandwatch Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||View The Report||Pedir una reunión||Leer guía|
|Ad Copy Text||New research reveals the ways that consumer spending and behavior are being changed now and in the l...||Combina datos de redes sociales y de encuestas móviles para conocer mejor a tus consumidores. Déja...||¡Guía de gestión de crisis 2020! Paso a paso + ejemplo práctico + experiencia de clientes en Esp...|
|Link Description||As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first.||Reúnete con nuestros expertos||Estar preparado es clave en una crisis.|
|Text Word Count||109||173||145|
Brandwatch Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Brandwatch Top 1 ads got 24 likes. Brandwatch uses a sentence with the finishing touch title: “View The Report”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Brandwatch shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brandwatch should continue to optimize the ad content.
3.Brandwatch Top 3 Ads Creative Selection
|Landing Page Link||https://www.brandwatch.com/reports/covid-19-changed-consumer-behavior-longterm/?utm_source=facebook&utm_medium=paid_social&utm_campaign=covid-19-changed-consumer-behavior-forever&fbclid=IwAR1cLMnz_SHV2CQJ_zFA_9ygPQMgVKJI359DDAz0sNvSNTQvfRuzq8870Jc||https://www.brandwatch.com/es/demo/?utm_source=facebook&utm_medium=paid_social&utm_campaign=es_retargeting&fbclid=IwAR1Hjn4BX0Mazd3E2OZMjKxAw9hmb9rLwaxEdOthE9EEwSyqhgz1e0kGS_I||https://www.brandwatch.com/es/guides/gestion-crisis-2020/?utm_source=facebook&utm_medium=paid_social&utm_campaign=es_crisis_management_guide&fbclid=IwAR1ZYZUutBRsrgZhkVZ92twAOH9rcd6OIe2zaZNlU5eh159j0XIDPx3qtb4|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brandwatch are successful.
Brandwatch Creative Analysis:
Brandwatch placed a Image ad in 2020-06-07-2020-06-18, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Brandwatch Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Brandwatch has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Brandwatch Top 3 Ads Performance Display
|During||12 days||11 days||12 days|
Advertising effectiveness is a direct manifestation of advertising. Brandwatch ‘s Top 1 ad received 24 likes, 1 shares, 10 comments in just 12 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brandwatch, helping Brandwatch to grasp the ad data more clearly.