Top Ads on Box

Box Background Introduction:

Παράγγειλε όπου κι αν είσαι! Ανακάλυψε το φαγητό που ταιριάζει στα γούστα σου, και θα έρθει στην πόρτα σου τη στιγμή που θέλεις!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Box has been advertising and marketing on Facebook for many years. And Box has placed 16674 of ads on the Facebook platform in the last month. In the past few years,Box has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Box on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Box. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Box.

BigSpy

1.Box Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Box  Box  Box
Page Categories  Jewelry/Watches  Home Decor  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  prestashop  prestashop

Box Marketing Objectives Analysis: 

Box has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Box best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Box Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Penny + Grace  L'Atelier Flower Box L'Atelier Flower Box 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.pennyandgrace.com  www.latelierflowerbox.com  www.latelierflowerbox.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Box Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Box Top 1 ads got 0 likes. Box uses a sentence with the finishing touch title: “Penny + Grace”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Box shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Box should continue to optimize the ad content.

3.Box Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-23-2020-06-20  2020-05-13-2020-06-20  2020-05-25-2020-06-20
Landing Page Link  https://www.pennyandgrace.com/products/penny-grace-gift-subscription  https://www.latelierflowerbox.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=pro&utm_content=carrousel   https://www.latelierflowerbox.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=pro&utm_content=carrousel

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Box are successful.

Box Creative Analysis: 

Box placed a Carousel ad in 2020-04-23-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Box Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  France  France
Language  Polish  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Box has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Box Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-06-20  2020-05-13-2020-06-20  2020-05-25-2020-06-20
During  59 days  39 days 27 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Box ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Box, helping Box to grasp the ad data more clearly.