Top Ads on Bouygues Telecom

Bouygues Telecom Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bouygues Telecom has been advertising and marketing on Facebook for many years. And Bouygues Telecom has placed 173 of ads on the Facebook platform in the last month. In the past few years,Bouygues Telecom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bouygues Telecom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bouygues Telecom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bouygues Telecom.

BigSpy

1.Bouygues Telecom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bouygues Telecom  Bouygues Telecom  Bouygues Telecom
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bouygues Telecom Marketing Objectives Analysis: 

Bouygues Telecom has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bouygues Telecom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bouygues Telecom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Les bons plans Sensation  Les bons plans Sensation Bouygues Telecom 
Ad Copy Text  Découvrez le Huawei P40 et profitez de 100€ de remise pour la reprise de votre mobile grâce au F...  Découvrez le Huawei P40 Pro et profitez de 100€ de remise pour la reprise de votre mobile grâce ...  Vivez l’immersion ultime avec la nouvelle série OPPO Find X2 et profitez d'offres exclusives avec...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 122  126  128
Like 132  58  437

Bouygues Telecom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bouygues Telecom Top 1 ads got 132 likes. Bouygues Telecom uses a sentence with the finishing touch title: “Les bons plans Sensation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bouygues Telecom shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bouygues Telecom should continue to optimize the ad content.

3.Bouygues Telecom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-10-2020-06-20  2020-06-10-2020-06-20  2020-05-28-2020-06-20
Landing Page Link  https://www.bouyguestelecom.fr/telephones-mobiles/telephone-portable-huawei/nouveaute/huawei-p40?utm_source=Facebook&utm_medium=Social_M&utm_campaign=%5BSocial%5D_%5BMobile%5D_%5BGT%5D_HwPQ+Juin+2020&utm_term=Lncmt+Cnqt&utm_content=PagePostPhoto&dclid=CKLgocex7-kCFdIpvAodV8AKIA  https://www.bouyguestelecom.fr/telephones-mobiles/telephone-portable-huawei/nouveaute/huawei-p40?utm_source=Facebook&utm_medium=Social_M&utm_campaign=%5BSocial%5D_%5BMobile%5D_%5BGT%5D_HwPQ+Juin+2020&utm_term=Lncmt+Cnqt&utm_content=PagePostPhoto&dclid=CKLgocex7-kCFdIpvAodV8AKIA   https://www.bouyguestelecom.fr/telephones-mobiles/oppo/oppo-find-x2-series?utm_source=Facebook&utm_medium=Social_M&utm_campaign=%5BSocial%5D_%5BMobile%5D_%5BTrade%5D_OPPO-2020+Juin+2020&utm_term=lncmnt+Cnqt&utm_content=Carrousel&dclid=CMvG_Nrt5-kCFRKbvAod8CQBcg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bouygues Telecom are successful.

Bouygues Telecom Creative Analysis: 

Bouygues Telecom placed a Image ad in 2020-06-10-2020-06-20, and got 132 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bouygues Telecom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Moldavia  France
Language  French  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bouygues Telecom has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bouygues Telecom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-10-2020-06-20  2020-05-28-2020-06-20
During  11 days  11 days 24 days 
Like  132  58  437
Share  13  8  45
Comment  7  17  44

Advertising effectiveness is a direct manifestation of advertising. Bouygues Telecom ‘s Top 1 ad received 132 likes, 13 shares, 7 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bouygues Telecom, helping Bouygues Telecom to grasp the ad data more clearly.