Top Ads on Bourbon Street Music Club

Bourbon Street Music Club Background Introduction:

Premiado nacionalmente e internacionalmente como um dos melhores clubes de Jazz e Blues do Brasil e no mundo, o Bourbon Street, além de música e gastronomia, traz a emoção, a atmosfera e a magia dos bares de New Orleans para São Paulo!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bourbon Street Music Club has been advertising and marketing on Facebook for many years. And Bourbon Street Music Club has placed 20 of ads on the Facebook platform in the last month. In the past few years,Bourbon Street Music Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bourbon Street Music Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bourbon Street Music Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bourbon Street Music Club.


1.Bourbon Street Music Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bourbon Street Music Club  Bourbon Street Music Club  Bourbon Street Music Club
Page Categories  Jazz & Blues Club  Jazz & Blues Club  Jazz & Blues Club
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bourbon Street Music Club Marketing Objectives Analysis: 

Bourbon Street Music Club has been operating in Jazz & Blues Club for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bourbon Street Music Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bourbon Street Music Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  30/04- Unidos do Swing no Bourbon Street  26/04 - Céu no Bourbon Street 26/04 - Céu no Bourbon Street Music Club 
Ad Copy Text  Celebrando o dia internacional do Jazz no BSMC  Céu apresenta os maiores sucessos de seus 15 anos de carreira.  26/04 - Céu no Bourbon Street! Celebrando 15 anos de carreira!
Link Description  Comemorando o dia internacional do Jazz o grupo Unidos do Swing apresenta o Show ‘Do Mississipi ao Tietê - uma ponte entre o Mardi Gras de New Orleans e o Carnaval-Jazz de São Paulo’. No repertório composições autorais e clássicos do Swing-Jazz, Second Line e Traditional Jazz, apresentando a mistura das Big Bands e das Fanfarras de rua, com muita festa, dança e diversão!  Nos shows, mundialmente exaltados pela energia e sintonia com o público, a cantora e compositora paulistana apresenta os maiores sucessos de seus quinze anos de carreira. Unindo a tropicalidade brasileira às mais diversas referências sonoras, embalam as performances canções como Lenda, Malemolência, Cangote, Retrovisor e Perfume do invisível.
Website Link
Text Word Count 46  63  63
Like 6  31  7

Bourbon Street Music Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bourbon Street Music Club Top 1 ads got 6 likes. Bourbon Street Music Club uses a sentence with the finishing touch title: “30/04- Unidos do Swing no Bourbon Street”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bourbon Street Music Club shared 46 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bourbon Street Music Club should continue to optimize the ad content.

3.Bourbon Street Music Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-28-2019-04-25  2019-03-28-2019-04-25  2019-04-12-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bourbon Street Music Club are successful.

Bourbon Street Music Club Creative Analysis: 

Bourbon Street Music Club placed a Image ad in 2019-03-28-2019-04-25, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bourbon Street Music Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bourbon Street Music Club has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bourbon Street Music Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-28-2019-04-25  2019-03-28-2019-04-25  2019-04-12-2019-04-25
During  29 days  29 days 14 days 
Like  6  31  7
Share  1  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Bourbon Street Music Club ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bourbon Street Music Club, helping Bourbon Street Music Club to grasp the ad data more clearly.