Top Ads on Bottled Water

Bottled Water Background Introduction:

A clean, healthy, eco-responsible beverage.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bottled Water has been advertising and marketing on Facebook for many years. And Bottled Water has placed 150 of ads on the Facebook platform in the last month. In the past few years,Bottled Water has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bottled Water on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bottled Water. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bottled Water.

BigSpy

1.Bottled Water Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bottled Water  Bottled Water  Bottled Water
Page Categories  Food & Beverage Company  Product/Service  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

Bottled Water Marketing Objectives Analysis: 

Bottled Water has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bottled Water best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bottled Water Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shop popular brands  Mai Dubai Delivered to your door 
Ad Copy Text  Get water delivered and save up to 75%, plus get free delivery on your first recurring order.*  no setting  Costco members: get exclusive pricing on your favorite water. Service contract required.
Link Description  N/A  N/A  MEMBER-ONLY PRICING
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 94  0  88
Like 29  0  133

Bottled Water Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bottled Water Top 1 ads got 29 likes. Bottled Water uses a sentence with the finishing touch title: “Shop popular brands”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bottled Water shared 94 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bottled Water should continue to optimize the ad content.

3.Bottled Water Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-09-2020-06-20  2020-05-21-2020-06-19  2020-04-16-2020-06-18
Landing Page Link  https://www.readyrefresh.com/en/?dclid=CIzfn8efjOoCFZAGXAodoU4A3Q  https://www.maidubaiwater.com/?utm_source=FB-Insta&utm_medium=Social&utm_campaign=MaiDubai_0318-311220_AlkalineZeroSodiumWater&dclid=CNCah5CGqugCFYKXlgodOhsI-A   https://readyrefresh.costcowaterdelivery.com/?dclid=CJCns8WRq-kCFRAQrQYddVELVg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bottled Water are successful.

Bottled Water Creative Analysis: 

Bottled Water placed a Video ad in 2020-06-09-2020-06-20, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bottled Water Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia,Algeria,Lithuania  United Arab Emirates  United States
Language  English  Indonesian  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bottled Water has the best conversion in Saudi Arabia,Algeria,Lithuania, and can advertise more in Saudi Arabia,Algeria,Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bottled Water Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-05-21-2020-06-19  2020-04-16-2020-06-18
During  12 days  30 days 64 days 
Like  29  0  133
Share  2  0  25
Comment  3  0  26

Advertising effectiveness is a direct manifestation of advertising. Bottled Water ‘s Top 1 ad received 29 likes, 2 shares, 3 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bottled Water, helping Bottled Water to grasp the ad data more clearly.