Top Ads on BottleKeeper

BottleKeeper Background Introduction:

Know what sucks? Warm beer sucks. Colder Beer is Better. It's Science.®

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BottleKeeper has been advertising and marketing on Facebook for many years. And BottleKeeper has placed 37 of ads on the Facebook platform in the last month. In the past few years,BottleKeeper has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BottleKeeper on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BottleKeeper. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BottleKeeper.

BigSpy

1.BottleKeeper Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BottleKeeper  BottleKeeper  BottleKeeper
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

BottleKeeper Marketing Objectives Analysis: 

BottleKeeper has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BottleKeeper best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BottleKeeper Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sharon - "I ordered 3 of these as presents for my father in law, hubby and son. They all loved them and thought they were super cool."  The Ultimate Beercessory Beer's Best Friend 
Ad Copy Text  ✮✮✮✮✮ "My Husband Loves His BottleKeeper"  "For The Guy That Has Everything!"  ✮✮✮✮✮ "I Love My BottleKeeper" - Cassidy
Link Description  N/A  N/A  A happiness inducing stainless steel container that's insulated to keep your beer colder, longer, and protected from breakage.
Website Link  www.bottlekeeper.com  www.bottlekeeper.com  www.bottlekeeper.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 51  34  50
Like 35257  13046  1091

BottleKeeper Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BottleKeeper Top 1 ads got 35257 likes. BottleKeeper uses a sentence with the finishing touch title: “Sharon - "I ordered 3 of these as presents for my father in law, hubby and son. They all loved them and thought they were super cool."”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BottleKeeper shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BottleKeeper should continue to optimize the ad content.

3.BottleKeeper Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-01-2020-06-12  2020-05-06-2020-06-12  2020-06-10-2020-06-10
Landing Page Link  https://www.bottlekeeper.com/?utm_source=facebook&utm_campaign=NonSaleProspecting&utm_medium=social&utm_content=husband&fbclid=IwAR2RIisI7xj0RWgbMNU4PEjAO8AI7cyKqH7ftf3ZlP4vUSz9K11I1ggbOK0  https://www.bottlekeeper.com/?utm_source=facebook&utm_campaign=NonSaleProspecting&utm_medium=social&utm_content=railing_guyeverything   https://www.bottlekeeper.com/?utm_source=facebook&utm_campaign=Remarketing2-20&utm_medium=social&utm_content=CassidyPoolTestimonial&fbclid=IwAR2OUta71XwRsj9smNFd-4SXV6hQ5fjWEsxElDCe5v44yWQ04Ck7WjV52RI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BottleKeeper are successful.

BottleKeeper Creative Analysis: 

BottleKeeper placed a Video ad in 2020-05-01-2020-06-12, and got 35257 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BottleKeeper Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BottleKeeper has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BottleKeeper Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-01-2020-06-12  2020-05-06-2020-06-12  2020-06-10-2020-06-10
During  43 days  38 days 1 days 
Like  35257  13046  1091
Share  7816  5054  831
Comment  5405  2183  621

Advertising effectiveness is a direct manifestation of advertising. BottleKeeper ‘s Top 1 ad received 35257 likes, 7816 shares, 5405 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BottleKeeper, helping BottleKeeper to grasp the ad data more clearly.