Top Ads on Boston Magazine

Boston Magazine Background Introduction:

The best of Boston every day.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Boston Magazine has been advertising and marketing on Facebook for many years. And Boston Magazine has placed 216 of ads on the Facebook platform in the last month. In the past few years,Boston Magazine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Boston Magazine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Boston Magazine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Boston Magazine.

BigSpy

1.Boston Magazine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Boston Magazine  Boston Magazine  Boston Magazine
Page Categories  Travel & Transportation  Day Care  Day Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Boston Magazine Marketing Objectives Analysis: 

Boston Magazine has been operating in Travel & Transportation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Boston Magazine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Boston Magazine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Now, and After the Pandemic, Boston's Streets Need a Fresh Look  Let's Change the World! Franchise Opportunity! Let's Change the World! Franchise Opportunity! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Before we get back to something like normal city life, now is the time to do some transit rethinking.  Looking for premium childcare? Rock and Roll Daycare offers an award-winning music & Montessori program for infants, toddlers, & preK in Cambridge, MA.  Looking for premium childcare? Rock and Roll Daycare offers an award-winning music & Montessori program for infants, toddlers, & preK in Cambridge, MA.
Website Link  buff.ly  rockandrolldaycare.com  rockandrolldaycare.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Boston Magazine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Boston Magazine Top 1 ads got 0 likes. Boston Magazine uses a sentence with the finishing touch title: “Now, and After the Pandemic, Boston's Streets Need a Fresh Look”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Boston Magazine shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Boston Magazine should continue to optimize the ad content.

3.Boston Magazine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-05-05-2020-06-20  2020-05-05-2020-06-20
Landing Page Link  https://www.bostonmagazine.com/news/2020/04/24/boston-streets-coronavirus-bikes-pedestrians/  https://rockandrolldaycare.com/franchising-lp-v2   https://rockandrolldaycare.com/franchising-lp-v2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Boston Magazine are successful.

Boston Magazine Creative Analysis: 

Boston Magazine placed a Image ad in 2020-06-08-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Boston Magazine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Canada,United States  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Boston Magazine has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Boston Magazine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-05-05-2020-06-20  2020-05-05-2020-06-20
During  13 days  47 days 47 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Boston Magazine ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Boston Magazine, helping Boston Magazine to grasp the ad data more clearly.