Top Ads on Boston Harbor

Boston Harbor Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Boston Harbor has been advertising and marketing on Facebook for many years. And Boston Harbor has placed 7 of ads on the Facebook platform in the last month. In the past few years,Boston Harbor has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Boston Harbor on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Boston Harbor. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Boston Harbor.

BigSpy

1.Boston Harbor Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Boston Harbor  Boston Harbor  Boston Harbor
Page Categories  Hotel Resort  Hotel Resort  Ocean
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Boston Harbor Marketing Objectives Analysis: 

Boston Harbor has been operating in Hotel Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Boston Harbor best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Boston Harbor Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Select Dates Available  Select Dates Available Instagram Photos 
Ad Copy Text  Offering the finest in Boston hotel resort accommodations, experiential dining, gaming, shopping and...  Offering the finest in Boston hotel resort accommodations, experiential dining, gaming, shopping and...  I'm still dreaming with you
Link Description  Complimentary Parking  Complimentary Parking  I'm still dreaming with you
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.instagram.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  
Text Word Count 129  129  27
Like 128  233  14

Boston Harbor Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Boston Harbor Top 1 ads got 128 likes. Boston Harbor uses a sentence with the finishing touch title: “Select Dates Available”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Boston Harbor shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Boston Harbor should continue to optimize the ad content.

3.Boston Harbor Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-02-27-2020-02-27  2020-02-23-2020-02-23  2020-02-17-2020-02-17
Landing Page Link  https://reservations.encorebostonharbor.com/ibe/details.aspx?hotelID=13764&langID=1&rate=EBH35&checkin=12/17/2019&checkout=12/19/2019&utm_source=Facebook&utm_medium=social&utm_campaign=NYC%20last%20min&dclid=COKPiZfZvuYCFYYFXAodweMHbw  https://reservations.encorebostonharbor.com/ibe/details.aspx?hotelID=13764&langID=1&rate=EBH35&checkin=12/17/2019&checkout=12/19/2019&utm_source=Facebook&utm_medium=social&utm_campaign=NYC%20last%20min&dclid=COKPiZfZvuYCFYYFXAodweMHbw   https://www.instagram.com/accounts/login/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Boston Harbor are successful.

Boston Harbor Creative Analysis: 

Boston Harbor placed a Video ad in 2020-02-27-2020-02-27, and got 128 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Boston Harbor Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Boston Harbor has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Boston Harbor Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-27-2020-02-27  2020-02-23-2020-02-23  2020-02-17-2020-02-17
During  1 days  1 days 1 days 
Like  128  233  14
Share  6  17  0
Comment  14  14  1

Advertising effectiveness is a direct manifestation of advertising. Boston Harbor ‘s Top 1 ad received 128 likes, 6 shares, 14 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Boston Harbor, helping Boston Harbor to grasp the ad data more clearly.