Top Ads on Borgarleikhúsið

Borgarleikhúsið Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Borgarleikhúsið has been advertising and marketing on Facebook for many years. And Borgarleikhúsið has placed 95 of ads on the Facebook platform in the last month. In the past few years,Borgarleikhúsið has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Borgarleikhúsið on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Borgarleikhúsið. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Borgarleikhúsið.

BigSpy

1.Borgarleikhúsið Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Borgarleikhúsið  Borgarleikhúsið  Borgarleikhúsið
Page Categories  Performance Art Theatre  Performance Art Theatre  Performance Art Theatre
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Borgarleikhúsið Marketing Objectives Analysis: 

Borgarleikhúsið has been operating in Performance Art Theatre for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Borgarleikhúsið best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Borgarleikhúsið Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Borgarleikhúsið  Kórónutónleikar nr. 4 með Bubba Morthens í samkomubanni Borgarleikhúsið 
Ad Copy Text  BARNASÝNING ÁRSINS – GOSI | Sýningin um ævintýri spýtustráksins Gosa var valin Barnasýning...  Ekki missa af Bubba í beinni kl 20:30 í kvöld! Þú getur horft á visir.is, Youtube rás Borgarl...  Á sunnudaginn kl. 20 verður streymi frá verðlaunasýningunni Ríkharður III. Sýningin fékk fl...
Link Description  BARNASÝNING ÁRSINS – GOSI | Sýningin um ævintýri spýtustráksins Gosa var valin Barnasýning ársins á Grímuverðlaunum sem voru afhent í gærkvöldi. Við óskum leikhópnum og aðstandendum sýningarinnar innilega til hamingju með verðlaunin. Sýningar á Gosa hefjast að nýju laugardaginn 29. ágúst og er þegar uppselt á fyrstu 25 sýningarnar í haust. ##borgarleikhúsið #fullthúsaflífi #gosi  Fjórðu tónleikarnir með Bubba Morthens í beinni útsendingu frá Stóra sviði Borgarleikhússins. Þar mun hann spila nokkur af sínu vinsælustu lögum og segja frá...  Á sunnudaginn kl. 20 verður streymi frá verðlaunasýningunni Ríkharður III. Sýningin fékk flest Grímuverðlaun árið 2018 og fékk fimm stjörnu dóma í bæði Fréttablaðinu og Morgunblaðinu. Hægt verður að horfa á sýninguna á borgarleikhus.is, visir.is og á Stöð 3.
Website Link  www.facebook.com  www.youtube.com  www.borgarleikhus.is
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 422  192  290
Like 619  19  529

Borgarleikhúsið Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Borgarleikhúsið Top 1 ads got 619 likes. Borgarleikhúsið uses a sentence with the finishing touch title: “Borgarleikhúsið”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Borgarleikhúsið shared 422 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Borgarleikhúsið should continue to optimize the ad content.

3.Borgarleikhúsið Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-19  2020-04-16-2020-04-17  2020-03-28-2020-03-29
Landing Page Link  https://www.facebook.com/borgarleikhus/?refid=28&_ft_=adid.6196192433606:qid.6839955979750553007:mf_story_key.-6627928859064514679:is_sponsored.1:ei.AI@AQLC43dCGewGoz5_QY5R3URvvX1lEEdu1HdR4hu3OKX202oXHNopSiakrJOYzjKFQ9uIYtLXp_q26-poMfVAF8Jx:top_level_post_id.3322868014402000:content_owner_id_new.116586928363474:page_id.116586928363474:src.22:photo_id.3322868014402000:story_location.5:story_attachment_style.photo:view_time.1592551353:filter.h_nor:tds_flgs.3:actrs.116586928363474:page_insights.%7B%22116586928363474%22:%7B%22page_id%22:116586928363474,%22page_id_type%22:%22page%22,%22actor_id%22:116586928363474,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1592309190,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3322868014402000%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:116586928363474,%22page_id%22:116586928363474,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.youtube.com/watch?v=r1Vm3iFW7g8&feature=youtu.be&fbclid=IwAR01I0CkyabbrfFaXOnTP7sCJqUQ2Q4pFZZrLBiu1UHvEiImswc8XFTqoJw   https://www.borgarleikhus.is/starfsemi/frettir/frettasafn/skattsvik-stjornur-og-bubbi-i-beinu-streymi?fbclid=IwAR0iWdetxpesfSb0QQaa4pDRbfcvfUMLGSYUAw0P3Pc54hXo1Y-x7fg8crE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Borgarleikhúsið are successful.

Borgarleikhúsið Creative Analysis: 

Borgarleikhúsið placed a Image ad in 2020-06-15-2020-06-19, and got 619 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Borgarleikhúsið Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Swedish  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Borgarleikhúsið has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Borgarleikhúsið Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-04-16-2020-04-17  2020-03-28-2020-03-29
During  5 days  2 days 2 days 
Like  619  19  529
Share  12  0  55
Comment  9  0  29

Advertising effectiveness is a direct manifestation of advertising. Borgarleikhúsið ‘s Top 1 ad received 619 likes, 12 shares, 9 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Borgarleikhúsið, helping Borgarleikhúsið to grasp the ad data more clearly.