Top Ads on Boots Thailand

Boots Thailand Background Introduction:

บู๊ทส์ ผู้เชี่ยวชาญด้านสุขภาพ และความงาม http://www.th.boots.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Boots Thailand has been advertising and marketing on Facebook for many years. And Boots Thailand has placed 39 of ads on the Facebook platform in the last month. In the past few years,Boots Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Boots Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Boots Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Boots Thailand.

BigSpy

1.Boots Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Boots Thailand  Boots Thailand  Boots Thailand
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Boots Thailand Marketing Objectives Analysis: 

Boots Thailand has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Boots Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Boots Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Boots Thailand's post  ลดสูงสุด 70% + คูปองลดเพิ่ม 10% ลดสูงสุด 70% + คูปองลดเพิ่ม 10% 
Ad Copy Text  โค้งสุดท้ายช้อปด่วน!!! บู๊ทส์ส่งโปรเ...  -  -
Link Description  N/A  Shop online with Boots Thailand now! Visit Boots Thailand on Lazada.  Shop online with Boots Thailand now! Visit Boots Thailand on Lazada.
Website Link  www.facebook.com  bit.ly  bit.ly
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 1110  338  338
Like 1458  10  0

Boots Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Boots Thailand Top 1 ads got 1458 likes. Boots Thailand uses a sentence with the finishing touch title: “Photos from Boots Thailand's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Boots Thailand shared 1110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Boots Thailand should continue to optimize the ad content.

3.Boots Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-16-2020-06-17  2020-06-16-2020-06-17
Landing Page Link  https://www.facebook.com/bootsthailand/?refid=28&_ft_=adid.23845297551410559:qid.6839822513958261215:mf_story_key.-8304460423373934961:is_sponsored.1:ei.AI@AQIsNRD0gShYPl1j8TjX_5us1VAbMNm3ZF5Lbwwch88OmYA9irL4I49uV2IlbGHIYLuYhytNCowo-GN06e4fTufl:top_level_post_id.3659992040684362:content_owner_id_new.152086758141592:page_id.152086758141592:src.22:photo_attachments_list.%5B3660001930683373,3659980464018853,3659981034018796,3659981507352082%5D:photo_id.3660001930683373:story_location.5:story_attachment_style.album:view_time.1592520278:filter.h_nor:tds_flgs.3:actrs.152086758141592:page_insights.%7B%22152086758141592%22:%7B%22page_id%22:152086758141592,%22page_id_type%22:%22page%22,%22actor_id%22:152086758141592,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592300485,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3659992040684362%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:152086758141592,%22page_id%22:152086758141592,%22post_id%22:3659992040684362,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://c.lazada.co.th/t/c.Zcx5Rm?intent=false&fallback=true&url=https://www.lazada.co.th/shop/bootsthailand/?path%3Dpromotion-49-0.htm%26tab%3Dpromotion   https://c.lazada.co.th/t/c.Zcx5Rm?intent=false&fallback=true&url=https://www.lazada.co.th/shop/bootsthailand/?path%3Dpromotion-49-0.htm%26tab%3Dpromotion

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Boots Thailand are successful.

Boots Thailand Creative Analysis: 

Boots Thailand placed a Image ad in 2020-06-16-2020-06-18, and got 1458 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Boots Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Boots Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Boots Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-16-2020-06-17  2020-06-16-2020-06-17
During  3 days  2 days 2 days 
Like  1458  10  0
Share  42  1  0
Comment  9  0  0

Advertising effectiveness is a direct manifestation of advertising. Boots Thailand ‘s Top 1 ad received 1458 likes, 42 shares, 9 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Boots Thailand, helping Boots Thailand to grasp the ad data more clearly.