Top Ads on BookingBuddy

BookingBuddy Background Introduction:

Booking Buddy is the fastest way to search your favorite travel sites. We are a free service designed to help travelers search all their favorite travel websites with fewer clicks and in less time.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BookingBuddy has been advertising and marketing on Facebook for many years. And BookingBuddy has placed 331 of ads on the Facebook platform in the last month. In the past few years,BookingBuddy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BookingBuddy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BookingBuddy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BookingBuddy.

BigSpy

1.BookingBuddy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BookingBuddy  BookingBuddy  BookingBuddy
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BookingBuddy Marketing Objectives Analysis: 

BookingBuddy has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BookingBuddy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BookingBuddy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  {{destination.city}} Hotels Up To 30% Off  Price Drop - Check out Today's Top Flight Deals To Amsterdam Save as Much as 75% Off Cruises! 
Ad Copy Text  Find the best deals on hotels in {{destination.city}}!  Check out today's top deals on flights to Amsterdam.  Fare sales are now in effect on popular cruises! Book now before prices go up!
Link Description  Compare cheap hotels from dozens of sites with one search and save on hotel deals at BookingBuddy.  Compare cheap flights from dozens of sites with one search and save big on flight deals at BookingBuddy.  Compare cheap cruises from dozens of sites with one search and save big on cruise deals at BookingBuddy.
Website Link  www.bookingbuddy.com  www.bookingbuddy.com  www.bookingbuddy.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 54  52  78
Like 3  1554  447

BookingBuddy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BookingBuddy Top 1 ads got 3 likes. BookingBuddy uses a sentence with the finishing touch title: “{{destination.city}} Hotels Up To 30% Off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BookingBuddy shared 54 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BookingBuddy should continue to optimize the ad content.

3.BookingBuddy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-04-26-2020-03-20  2019-05-06-2020-03-10  2020-03-08-2020-03-08
Landing Page Link  http://www.bookingbuddy.com/  http://www.bookingbuddy.com/en-US/hero/?currency=USD&mode=air&destination=AMS   https://www.bookingbuddy.com/en-CA/step1/?mode=cruise

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BookingBuddy are successful.

BookingBuddy Creative Analysis: 

BookingBuddy placed a Image ad in 2018-04-26-2020-03-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BookingBuddy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France,Malaysia,Argentina...  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BookingBuddy has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BookingBuddy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-04-26-2020-03-20  2019-05-06-2020-03-10  2020-03-08-2020-03-08
During  695 days  310 days 1 days 
Like  3  1554  447
Share  0  97  98
Comment  0  19  106

Advertising effectiveness is a direct manifestation of advertising. BookingBuddy ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 695 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BookingBuddy, helping BookingBuddy to grasp the ad data more clearly.