Top Ads on BookXcess

BookXcess Background Introduction:

The Alternative Bookstore. Bringing you hidden gems and titles off the beaten track. All our books are brand new! Follow us on Instagram and Twitter @bookxcess too!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BookXcess has been advertising and marketing on Facebook for many years. And BookXcess has placed 191 of ads on the Facebook platform in the last month. In the past few years,BookXcess has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BookXcess on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BookXcess. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BookXcess.


1.BookXcess Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BookXcess  BookXcess  BookXcess
Page Categories  Bookstore  Bookstore  Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

BookXcess Marketing Objectives Analysis: 

BookXcess has been operating in Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BookXcess best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BookXcess Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Scholastic Match Game  BOOK HIGHLIGHTS :CHILDREN'S ACTIVITY & CHILDREN'S REFERENCE Scholastic Match Game 
Ad Copy Text  Berilah anak anda permulaan yang cemerlang menerusi buku latihan kami! Sesuai untuk kanak-kanak beru...  It’s hug your cat day! Grab your pussy cat and give it a hug! In celebration of the day, these are...  Get a FREE flash-card matching game from Scholastic when you purchase any children's books at BookXc...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 115  132  143
Like 13  47  2

BookXcess Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BookXcess Top 1 ads got 13 likes. BookXcess uses a sentence with the finishing touch title: “Scholastic Match Game”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BookXcess shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BookXcess should continue to optimize the ad content.

3.BookXcess Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-10-2020-06-19  2020-06-02-2020-06-19  2020-06-03-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BookXcess are successful.

BookXcess Creative Analysis: 

BookXcess placed a Carousel ad in 2020-06-10-2020-06-19, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BookXcess Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BookXcess has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BookXcess Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-02-2020-06-19  2020-06-03-2020-06-18
During  10 days  18 days 16 days 
Like  13  47  2
Share  9  8  1
Comment  1  6  0

Advertising effectiveness is a direct manifestation of advertising. BookXcess ‘s Top 1 ad received 13 likes, 9 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BookXcess, helping BookXcess to grasp the ad data more clearly.