Top Ads on BookBub

BookBub Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BookBub has been advertising and marketing on Facebook for many years. And BookBub has placed 117 of ads on the Facebook platform in the last month. In the past few years,BookBub has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BookBub on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BookBub. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BookBub.


1.BookBub Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BookBub  BookBub  BookBub
Page Categories  Media/News Company  Media/News Company  Author
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BookBub Marketing Objectives Analysis: 

BookBub has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BookBub best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BookBub Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free on Kindle Unlimited!  Free on Kindle Unlimited! Eileen Stephenson recommends NEXUS: The second Aurelia Mitela Roma Nova adventure (Novella) 
Ad Copy Text  A demon in the Tudor court of Queen Elizabeth...  A pivotal battle between good and evil in ancient Ireland...  What a lovely review to wake up to! “Alison Morton's books will help you escape from the usual tro...
Link Description  A demon in the queen's court...  An unexplained death in NYC...  Alison Morton's books will help you escape from the usual troubles in the world. They are wonderful!
Website Link
Text Word Count 48  60  186
Like 5  7  35

BookBub Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BookBub Top 1 ads got 5 likes. BookBub uses a sentence with the finishing touch title: “Free on Kindle Unlimited!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BookBub shared 48 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BookBub should continue to optimize the ad content.

3.BookBub Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-25-2020-05-30  2020-05-27-2020-05-29  2020-04-03-2020-04-03
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BookBub are successful.

BookBub Creative Analysis: 

BookBub placed a Image ad in 2020-05-25-2020-05-30, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BookBub Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BookBub has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BookBub Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-05-30  2020-05-27-2020-05-29  2020-04-03-2020-04-03
During  6 days  3 days 1 days 
Like  5  7  35
Share  0  0  4
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. BookBub ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BookBub, helping BookBub to grasp the ad data more clearly.