Top Ads on BookBaby

BookBaby Background Introduction:

Self-publishing made easy: from cover design, book printing, eBook conversions, distribution, website creation, and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BookBaby has been advertising and marketing on Facebook for many years. And BookBaby has placed 34 of ads on the Facebook platform in the last month. In the past few years,BookBaby has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BookBaby on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BookBaby. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BookBaby.


1.BookBaby Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BookBaby  BookBaby  BookBaby
Page Categories  Other  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BookBaby Marketing Objectives Analysis: 

BookBaby has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BookBaby best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BookBaby Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ebb And Flow Poems  BookBaby BookBaby 
Ad Copy Text  Life has its ups and downs. Its ins and outs. It's not always calm, but chaos can lead to great thin...  BookBaby is the easiest way to publish your book.  Ready to publish your book? We're here to make it simple.
Link Description  N/A  N/A  Self-publishing, simplified
Website Link
Text Word Count 335  50  58
Like 1014  49  133

BookBaby Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BookBaby Top 1 ads got 1014 likes. BookBaby uses a sentence with the finishing touch title: “Ebb And Flow Poems”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BookBaby shared 335 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BookBaby should continue to optimize the ad content.

3.BookBaby Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-13-2020-06-10  2020-05-19-2020-06-09  2020-04-13-2020-05-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BookBaby are successful.

BookBaby Creative Analysis: 

BookBaby placed a Image ad in 2020-05-13-2020-06-10, and got 1014 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BookBaby Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal  United States  United States
Language  English  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BookBaby has the best conversion in Nepal, and can advertise more in Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BookBaby Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-10  2020-05-19-2020-06-09  2020-04-13-2020-05-24
During  29 days  22 days 42 days 
Like  1014  49  133
Share  19  21  49
Comment  24  3  15

Advertising effectiveness is a direct manifestation of advertising. BookBaby ‘s Top 1 ad received 1014 likes, 19 shares, 24 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BookBaby, helping BookBaby to grasp the ad data more clearly.