Top Ads on Book of the Month

Book of the Month Background Introduction:

Bound to Delight

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Book of the Month has been advertising and marketing on Facebook for many years. And Book of the Month has placed 57 of ads on the Facebook platform in the last month. In the past few years,Book of the Month has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Book of the Month on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Book of the Month. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Book of the Month.

BigSpy

1.Book of the Month Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Book of the Month  Book of the Month  Book of the Month
Page Categories  Media  Media  Media
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Book of the Month Marketing Objectives Analysis: 

Book of the Month has been operating in Media for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Book of the Month best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Book of the Month Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get this for just $9.99.  A powerful read. New releases for June. 
Ad Copy Text  Want a new, unputdownable read? Get your first book for just $9.99 with code SUN5.  This thought-provoking family saga confronts race, identity, and the impact that skin color can have...  June’s 5 best new releases are here. Get yours for just $9.99 with code SUN5.
Link Description  N/A  From the author of THE MOTHERS.  Choose from our top 5.
Website Link  bookofthemonth.com  bookofthemonth.com  bookofthemonth.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 82  124  79
Like 0  660  616

Book of the Month Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Book of the Month Top 1 ads got 0 likes. Book of the Month uses a sentence with the finishing touch title: “Get this for just $9.99.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Book of the Month shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Book of the Month should continue to optimize the ad content.

3.Book of the Month Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-01-2020-06-17  2020-06-05-2020-06-17  2020-06-01-2020-06-08
Landing Page Link  https://bookofthemonth.com/?utm_source=facebook&utm_medium=paid&utm_campaign=catalog  https://bookofthemonth.com/the-vanishing-half-687?utm_source=facebook&utm_medium=paid&utm_campaign=home_before_dark   https://bookofthemonth.com/?utm_source=facebook&utm_medium=paid&utm_campaign=may_selections_announcement

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Book of the Month are successful.

Book of the Month Creative Analysis: 

Book of the Month placed a Carousel ad in 2020-06-01-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Book of the Month Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Book of the Month has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Book of the Month Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-17  2020-06-05-2020-06-17  2020-06-01-2020-06-08
During  17 days  13 days 8 days 
Like  0  660  616
Share  0  79  53
Comment  0  56  32

Advertising effectiveness is a direct manifestation of advertising. Book of the Month ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Book of the Month, helping Book of the Month to grasp the ad data more clearly.