Top Ads on Bonobos

Bonobos Background Introduction:

Menswear founded on fit, built on service, and focused on style.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bonobos has been advertising and marketing on Facebook for many years. And Bonobos has placed 140 of ads on the Facebook platform in the last month. In the past few years,Bonobos has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bonobos on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bonobos. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bonobos.


1.Bonobos Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bonobos  Bonobos  Bonobos
Page Categories  Men's Clothing Store  Men's Clothing Store  Men's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bonobos Marketing Objectives Analysis: 

Bonobos has been operating in Men's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bonobos best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bonobos Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  25% Off Everything | 30% Off $200+  25% Off Everything | 30% Off $200+ 25% Off Everything | 30% Off $200+ 
Ad Copy Text  Two ways to style your summer. Limited time only.  Golf is back in style. Let’s get you geared up. Limited time only.  Two ways to style your summer. Limited time only.
Link Description  Use Code EVERYTHING | Free Shipping in the U.S.  Use Code EVERYTHING | Free Shipping in the U.S.  Use Code EVERYTHING | Free Shipping in the U.S.
Website Link
Text Word Count 49  68  49
Like 1  5  17

Bonobos Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bonobos Top 1 ads got 1 likes. Bonobos uses a sentence with the finishing touch title: “25% Off Everything | 30% Off $200+”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bonobos shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bonobos should continue to optimize the ad content.

3.Bonobos Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-19  2020-06-09-2020-06-19  2020-06-09-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bonobos are successful.

Bonobos Creative Analysis: 

Bonobos placed a Image ad in 2020-06-18-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bonobos Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bonobos has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bonobos Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-09-2020-06-19  2020-06-09-2020-06-17
During  2 days  11 days 9 days 
Like  1  5  17
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Bonobos ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bonobos, helping Bonobos to grasp the ad data more clearly.