Top Ads on Bonhams

Bonhams Background Introduction:

Bonhams is a privately owned British auction house and one of the world's oldest and largest auctioneers of fine art and antiques.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bonhams has been advertising and marketing on Facebook for many years. And Bonhams has placed 50 of ads on the Facebook platform in the last month. In the past few years,Bonhams has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bonhams on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bonhams. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bonhams.

BigSpy

1.Bonhams Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bonhams  Bonhams  Bonhams
Page Categories  Auction House  Auction House  Auction House
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bonhams Marketing Objectives Analysis: 

Bonhams has been operating in Auction House for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bonhams best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bonhams Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bonhams  Bonhams Bonhams 
Ad Copy Text  Don't miss our Knightsbridge Jewels Online auction, with beautiful pieces from Cartier, Vita, Bulgar...  After a sell out show at the last edition of Art Basel Miami, painter Amoako Boafo’s star is on th...  Our Knightsbridge Jewels Online auction opens on 10 June, with beautiful pieces from Cartier, Vita, ...
Link Description  N/A  N/A  N/A
Website Link  www.bonhams.com  www.bonhams.com  www.bonhams.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 148  281  172
Like 37  191  55

Bonhams Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bonhams Top 1 ads got 37 likes. Bonhams uses a sentence with the finishing touch title: “Bonhams”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bonhams shared 148 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bonhams should continue to optimize the ad content.

3.Bonhams Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-11-2020-06-18  2020-06-12-2020-06-17  2020-06-04-2020-06-10
Landing Page Link  https://www.bonhams.com/auctions/26479/lot/7/  https://www.bonhams.com/video/30394/?fbclid=IwAR1ogS2O4JPjFaOFdPI3OG9SmfLkf8cWP1ZpK2POHJvA7I9iE-lexQOHmfc   https://www.bonhams.com/auctions/26479/preview_lot/5370209/?utm_campaign=Luxury-KnightsbridgeJewelleryOnline-STS-UK-WW&utm_source=Social&utm_medium=FB/IG&utm_content=LaL&utm_term=Prospecting

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bonhams are successful.

Bonhams Creative Analysis: 

Bonhams placed a Carousel ad in 2020-06-11-2020-06-18, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bonhams Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Ukraine,Algeria  Italy,Egypt
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bonhams has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bonhams Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-12-2020-06-17  2020-06-04-2020-06-10
During  8 days  6 days 7 days 
Like  37  191  55
Share  1  13  2
Comment  0  14  2

Advertising effectiveness is a direct manifestation of advertising. Bonhams ‘s Top 1 ad received 37 likes, 1 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bonhams, helping Bonhams to grasp the ad data more clearly.