Top Ads on Bondora Capital

Bondora Capital Background Introduction:

Bondora.com is a leading peer-to-peer (P2P) lending platform for investing in European non-bank personal loans. We are the first ever p2p platform to allow cross-border lending!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bondora Capital has been advertising and marketing on Facebook for many years. And Bondora Capital has placed 63 of ads on the Facebook platform in the last month. In the past few years,Bondora Capital has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bondora Capital on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bondora Capital. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bondora Capital.

BigSpy

1.Bondora Capital Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bondora Capital  Bondora Capital  Bondora Capital
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bondora Capital Marketing Objectives Analysis: 

Bondora Capital has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bondora Capital best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bondora Capital Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join the Bondora Rewards community  Osale Bondora soovitusprogrammis Join the Bondora Rewards community 
Ad Copy Text  How? Step 1 – Invite a friend to start investing with Bondora using your special referral link S...  Kuidas? Esiteks: kutsu spetsiaalselt Sulle loodud soovituslingi abil sõpra Bondoras investeerima ...  How? Step 1 – Invite a friend to start investing with Bondora using your special referral link S...
Link Description  Capital at risk. Terms & conditions apply.  Investeeringud ei ole tagatud. Kohalduvad kasutustingimused.  Capital at risk. Terms & conditions apply.
Website Link  www.bondora.com  www.bondora.com  www.bondora.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 223  246  239
Like 25  4  30

Bondora Capital Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bondora Capital Top 1 ads got 25 likes. Bondora Capital uses a sentence with the finishing touch title: “Join the Bondora Rewards community”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bondora Capital shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bondora Capital should continue to optimize the ad content.

3.Bondora Capital Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-11-04-2020-06-20  2020-01-15-2020-06-20  2019-11-04-2020-06-18
Landing Page Link  https://www.bondora.com/en/affiliate-program?utm_source=facebook&utm_medium=cpc&utm_campaign=Invest_ALL_RAF4&utm_term=RAF4_Incentive5_EN&utm_content=RAF4_Incentive5_EN_2&fbclid=IwAR0ruPnG5zZCUgN0A2rL5jMhwIYsZZdbFMUEwWpiq16PJrRss32fUnfnodI  https://www.bondora.com/et/affiliate-program?utm_source=facebook&utm_medium=cpc&utm_campaign=Invest_ALL_RAF4&utm_term=RAF4_Incentive2_EE&utm_content=RAF4_Incentive2_EE&fbclid=IwAR0kBoMMT_CI5opKcC1UFYarVajpoRG5mrUXexEQAR4YtQkEzamr9FF_AqA   https://www.bondora.com/en/affiliate-program

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bondora Capital are successful.

Bondora Capital Creative Analysis: 

Bondora Capital placed a Video ad in 2019-11-04-2020-06-20, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bondora Capital Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Estonia  Latvia,Lithuania
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bondora Capital has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bondora Capital Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-04-2020-06-20  2020-01-15-2020-06-20  2019-11-04-2020-06-18
During  230 days  158 days 228 days 
Like  25  4  30
Share  0  0  0
Comment  10  0  1

Advertising effectiveness is a direct manifestation of advertising. Bondora Capital ‘s Top 1 ad received 25 likes, 0 shares, 10 comments in just 230 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bondora Capital, helping Bondora Capital to grasp the ad data more clearly.