Top Ads on BonChon Chicken Thailand

BonChon Chicken Thailand Background Introduction:

"The best Korean Fried Chicken in Manhattan", NY Daily News"Best Buffalo Hot Wings in America", Esquire Magazine

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BonChon Chicken Thailand has been advertising and marketing on Facebook for many years. And BonChon Chicken Thailand has placed 57 of ads on the Facebook platform in the last month. In the past few years,BonChon Chicken Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BonChon Chicken Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BonChon Chicken Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BonChon Chicken Thailand.

BigSpy

1.BonChon Chicken Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BonChon Chicken Thailand  BonChon Chicken Thailand  BonChon Chicken Thailand
Page Categories  Bunsik Restaurant  Bunsik Restaurant  Bunsik Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BonChon Chicken Thailand Marketing Objectives Analysis: 

BonChon Chicken Thailand has been operating in Bunsik Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BonChon Chicken Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BonChon Chicken Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  อร่อยคุ้ม สั่งเลย!  BonChon Chicken Thailand ส่งฟรี! 3 กม.แรก 
Ad Copy Text  Tasty Set ไก่บอนชอนกรอบฉ่ำ 2 เซตราคาประหยั...  -  -
Link Description  Tasty set เริ่มต้น 209.*-  #บุลโกกินาโชส์ ​ มาใหม่แต่ได้ข่าวว่าฮอตใช่เล่น ใครยังไม่ได้ชิมต้องรีบหน่อยแล้ว ตอนนี้มีโปรโมชั่น! แลกซื้อราคาพิเศษเพียง 99 บาท จากปกติ 145 บาท เมื่อสั่งไก่บอนชอน Size M หรือ Size L รสชาติ/ส่วนใดก็ ที่สาขาหรือสั่งผ่านเดลิเวอรี่ *เฉพาะ 14 พ.ค. 2563 - 14 มิ.ย. 2563 นี้​ 1112 Delivery ส่งฟรีถึงบ้าน (ขั้นต่ำ 200.-) > https://bit.ly/3bw4x62 ​ โทร 1112 กด 4 ​ LINE MAN > https://bit.ly/3fMlEUm ​ Grab > https://bit.ly/2WLHQWk ​ foodpanda > https://bit.ly/3bpqSlH  อร่อยสุดคุ้มเพียง 265.-
Website Link  1112delivery.com  bit.ly  bit.ly
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 816  929  495
Like 751  228  615

BonChon Chicken Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BonChon Chicken Thailand Top 1 ads got 751 likes. BonChon Chicken Thailand uses a sentence with the finishing touch title: “อร่อยคุ้ม สั่งเลย!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BonChon Chicken Thailand shared 816 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BonChon Chicken Thailand should continue to optimize the ad content.

3.BonChon Chicken Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-20  2020-06-04-2020-06-11  2020-06-05-2020-06-09
Landing Page Link  https://1112delivery.com/restaurant/bonchon?utm_source=facebook&utm_medium=conversion&utm_campaign=bonchon-special-set-1112  https://1112delivery.com/restaurant/bonchon?utm_source=facebook&utm_medium=conversion&utm_campaign=bonchon-special-set-1112&_branch_match_id=789459221446686231   https://lineman.line.me/?is_retargeting=true&shortlink=c7421e75&c=Food_BDT_BONCHONPARTNER_Bonchon&af_ad=Bonchon&pid=Partner&af_click_lookback=7d&af_channel=Partner

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BonChon Chicken Thailand are successful.

BonChon Chicken Thailand Creative Analysis: 

BonChon Chicken Thailand placed a Image ad in 2020-06-02-2020-06-20, and got 751 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BonChon Chicken Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BonChon Chicken Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BonChon Chicken Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-04-2020-06-11  2020-06-05-2020-06-09
During  19 days  8 days 5 days 
Like  751  228  615
Share  149  10  86
Comment  90  6  45

Advertising effectiveness is a direct manifestation of advertising. BonChon Chicken Thailand ‘s Top 1 ad received 751 likes, 149 shares, 90 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BonChon Chicken Thailand, helping BonChon Chicken Thailand to grasp the ad data more clearly.