Top Ads on Bombay Sapphire

Bombay Sapphire Background Introduction:

BOMBAY SAPPHIRE® Gin. Please drink responsibly. Content to be shared with those of legal drinking age only. Must be 21+ to follow. http://bit.ly/en-guidelines

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bombay Sapphire has been advertising and marketing on Facebook for many years. And Bombay Sapphire has placed 60 of ads on the Facebook platform in the last month. In the past few years,Bombay Sapphire has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bombay Sapphire on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bombay Sapphire. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bombay Sapphire.

BigSpy

1.Bombay Sapphire Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bombay Sapphire  Bombay Sapphire  Bombay Sapphire
Page Categories  Wine/Spirits  Wine/Spirits  Wine/Spirits
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

Bombay Sapphire Marketing Objectives Analysis: 

Bombay Sapphire has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bombay Sapphire best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bombay Sapphire Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bombay Sapphire  Bombay Sapphire Bombay Sapphire LIVE streamed Painting class 
Ad Copy Text  ¡Celebremos el Día del Gin! Conéctate este 13 de junio, a las 6:00 p.m. (Hora de Panamá/Bogotá/...  Let's celebrate Gin Day! Connect to the #BombaySapphire Instagram live through @kenneth.mcpheepage t...  Heading away for the long weekend? Swipe left to take a shot of our Pink Grapefruit & Rosemary Twist...
Link Description  N/A  N/A  N/A
Website Link  calendly.com  calendly.com  www.lk.co.nz
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 427  413  222
Like 212  76  9

Bombay Sapphire Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bombay Sapphire Top 1 ads got 212 likes. Bombay Sapphire uses a sentence with the finishing touch title: “Bombay Sapphire”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bombay Sapphire shared 427 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bombay Sapphire should continue to optimize the ad content.

3.Bombay Sapphire Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-12-2020-06-13  2020-06-12-2020-06-12  2020-05-27-2020-05-31
Landing Page Link  https://calendly.com/bacardilimited/bombayliveesp/2020-06-13T18:00:00-05:00?month=2020-06&date=2020-06-13  https://calendly.com/bacardilimited/bombayliveeng/2020-06-13T17:00:00-05:00?month=2020-06&date=2020-06-13   https://www.lk.co.nz/bombay-sapphire-1l-5010677710251

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bombay Sapphire are successful.

Bombay Sapphire Creative Analysis: 

Bombay Sapphire placed a Carousel ad in 2020-06-12-2020-06-13, and got 212 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bombay Sapphire Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica,Guatemala  Jamaica  New Zealand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bombay Sapphire has the best conversion in Costa Rica,Guatemala, and can advertise more in Costa Rica,Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bombay Sapphire Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-13  2020-06-12-2020-06-12  2020-05-27-2020-05-31
During  2 days  1 days 5 days 
Like  212  76  9
Share  29  5  1
Comment  26  0  1

Advertising effectiveness is a direct manifestation of advertising. Bombay Sapphire ‘s Top 1 ad received 212 likes, 29 shares, 26 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bombay Sapphire, helping Bombay Sapphire to grasp the ad data more clearly.