Top Ads on Bobbi Brown Cosmetics

Bobbi Brown Cosmetics Background Introduction:

The secret to beauty is simple - be who you are.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bobbi Brown Cosmetics has been advertising and marketing on Facebook for many years. And Bobbi Brown Cosmetics has placed 394 of ads on the Facebook platform in the last month. In the past few years,Bobbi Brown Cosmetics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bobbi Brown Cosmetics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bobbi Brown Cosmetics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bobbi Brown Cosmetics.

BigSpy

1.Bobbi Brown Cosmetics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bobbi Brown Cosmetics  Bobbi Brown Cosmetics  Bobbi Brown Cosmetics
Page Categories  Health/Beauty  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bobbi Brown Cosmetics Marketing Objectives Analysis: 

Bobbi Brown Cosmetics has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bobbi Brown Cosmetics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bobbi Brown Cosmetics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Gana un lote de productos!  Bobbi Brown Cosmetics Bobbi Brown - Long-Wear Cream Shadow Stick - Golden Bronze 
Ad Copy Text  ¡Queremos celebrar contigo! Regístrate y entra en el sorteo de un lote de productos Bobbi Brown va...  -  Shop makeup and skincare online at bobbibrown.co.za. Learn the latest looks, makeup tips and techniq...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  www.bobbibrown.co.il  www.bobbibrown.co.za
CTA  SIGN_UP  SHOP_NOW  SHOP_NOW
Text Word Count 204  340  164
Like 1620  0  0

Bobbi Brown Cosmetics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bobbi Brown Cosmetics Top 1 ads got 1620 likes. Bobbi Brown Cosmetics uses a sentence with the finishing touch title: “¡Gana un lote de productos!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bobbi Brown Cosmetics shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bobbi Brown Cosmetics should continue to optimize the ad content.

3.Bobbi Brown Cosmetics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-15-2020-06-20  2020-06-15-2020-06-20  2020-06-07-2020-06-20
Landing Page Link  https://ad.doubleclick.net/ddm/clk/469565662;275307409;v  https://www.bobbibrown.co.il/product/2342/62860/crushed-liquid-lip??utm_medium=paid_social&utm_source=facebook_instagram&utm_campaign=catalog_sales_open_aou&utm_content=carousel-social_prospecting_catalog&fbclid=IwAR2edmyUMpIg7FjbxlQRRg8j62PddEUMbs8160bXD9RavbUTN0IBFIx0oLc   https://www.bobbibrown.co.za/product/2342/62860/makeup/lips/lip-color/crushed-liquid-lip/ss19?fbclid=IwAR1UstewgvKaL7nwW1SjHk7EPeRJwfnUnnWFN5wSUgOhMEy_s44TFc9KbXA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bobbi Brown Cosmetics are successful.

Bobbi Brown Cosmetics Creative Analysis: 

Bobbi Brown Cosmetics placed a Image ad in 2020-06-15-2020-06-20, and got 1620 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bobbi Brown Cosmetics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  South Africa
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bobbi Brown Cosmetics has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bobbi Brown Cosmetics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-15-2020-06-20  2020-06-07-2020-06-20
During  6 days  6 days 14 days 
Like  1620  0  0
Share  213  0  1
Comment  523  0  0

Advertising effectiveness is a direct manifestation of advertising. Bobbi Brown Cosmetics ‘s Top 1 ad received 1620 likes, 213 shares, 523 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bobbi Brown Cosmetics, helping Bobbi Brown Cosmetics to grasp the ad data more clearly.