Top Ads on Boatsetter

Boatsetter Background Introduction:

The #1 Boat Rental Community Rent a boat, list your boat, or become a captain. Become a #Boatsetter

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Boatsetter has been advertising and marketing on Facebook for many years. And Boatsetter has placed 37 of ads on the Facebook platform in the last month. In the past few years,Boatsetter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Boatsetter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Boatsetter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Boatsetter.

BigSpy

1.Boatsetter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Boatsetter  Boatsetter  Boatsetter
Page Categories  Boat Rental  Boat Rental  Boat Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Boatsetter Marketing Objectives Analysis: 

Boatsetter has been operating in Boat Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Boatsetter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Boatsetter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Boatsetter  Smart Charter Ibiza Ibiza Boat Rentals 
Ad Copy Text  Weekend plans are better with Boatsetter  Experience Ibiza with the best charter company in the Mediterranean  Join the party in Ibiza with the biggest & most reliable charter company!
Link Description  N/A  N/A  Charter a yacht for the day or week
Website Link  www.boatsetter.com  global.boatsetter.com  global.boatsetter.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 41  67  74
Like 3  1  1

Boatsetter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Boatsetter Top 1 ads got 3 likes. Boatsetter uses a sentence with the finishing touch title: “Boatsetter”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Boatsetter shared 41 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Boatsetter should continue to optimize the ad content.

3.Boatsetter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-07-15-2019-08-21  2019-04-02-2019-04-24  2019-04-02-2019-04-24
Landing Page Link  https://www.boatsetter.com/boat-rentals?lat=27.950575&lng=-82.45717760000002&near=Tampa,+FL&source=homepage&place_input=tampa&package_type=Captain?&capacity_max=100&capacity_min=Party+Size&start_period&end_period&utm_source=facebook&utm_medium=cpc&utm_campaign=D_FB_US_12_C7_XX_XX+%7C+Tampa-Acquisition+-Reach&utm_term=6142975925288&utm_content=Carousel+1%3E+Weekend+Plans+%3E+City+Page&fbclid=IwAR1a4JuyosQr7p3xRO0nNbfC41HvyQxHeWhUNY5YGLOw6qdbdy6iKaGXaM4  https://global.boatsetter.com/en/marketplace/boats/ibiza?location=ibiza   https://global.boatsetter.com/en/marketplace/boats/ibiza?location=ibiza

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Boatsetter are successful.

Boatsetter Creative Analysis: 

Boatsetter placed a Carousel ad in 2019-07-15-2019-08-21, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Boatsetter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,United Kingdom,Netherlands...  United States,United Kingdom,Netherlands
Language  Norwegian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Boatsetter has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Boatsetter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-15-2019-08-21  2019-04-02-2019-04-24  2019-04-02-2019-04-24
During  38 days  23 days 23 days 
Like  3  1  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Boatsetter ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Boatsetter, helping Boatsetter to grasp the ad data more clearly.