Top Ads on Bluesfest Touring

Bluesfest Touring Background Introduction:

Presenting the best international legendary & emerging artists in rock, blues, R&B, soul, folk, punk, hip hop and jazz across Australia each year!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bluesfest Touring has been advertising and marketing on Facebook for many years. And Bluesfest Touring has placed 49 of ads on the Facebook platform in the last month. In the past few years,Bluesfest Touring has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bluesfest Touring on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bluesfest Touring. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bluesfest Touring.

BigSpy

1.Bluesfest Touring Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bluesfest Touring  Bluesfest Touring  Bluesfest Touring
Page Categories  Live Music Venue  Musician/Band  Live Music Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bluesfest Touring Marketing Objectives Analysis: 

Bluesfest Touring has been operating in Live Music Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bluesfest Touring best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bluesfest Touring Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  George Benson Tour  Ray LaMontagne Tour LITTLE STEVEN & THE DISCIPLES OF SOUL 
Ad Copy Text  Tickets are selling fast for George Benson's Australian Tour! Third Sydney show added due to demand.  Tickets to Ray's Australian shows are selling fast. Don't miss out on tickets!  AUCKLAND Coming to a Town Hall near you! April 27. Tickets are selling fast
Link Description  Sydney & Melbourne  First shows SOLD OUT | Second shows added  Little Steven & The Disciples Of Soul is coming to Auckland! Buy tickets for Little Steven & The Disciples Of Soul at Great Hall, Auckland Town Hall from Ticketmaster NZ
Website Link  www.bluesfesttouring.com.au  bluesfesttouring.com.au  www.ticketmaster.co.nz
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 100  78  75
Like 117  22  2

Bluesfest Touring Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bluesfest Touring Top 1 ads got 117 likes. Bluesfest Touring uses a sentence with the finishing touch title: “George Benson Tour”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bluesfest Touring shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bluesfest Touring should continue to optimize the ad content.

3.Bluesfest Touring Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-21-2020-02-21  2019-04-02-2019-04-24  2019-04-04-2019-04-24
Landing Page Link  https://www.bluesfesttouring.com.au/george-benson/?utm_medium=bolster&utm_campaign=bft2128&utm_source=facebook&fbclid=IwAR2GhK5WDHHE6ESHvTfiYnoeYEuFXB1RT1IvHPtaW-96n_qIh7oDS7XUm_Q  https://bluesfesttouring.com.au/events/?eventgroupid=237&utm_medium=bolster&utm_campaign=bft1289&utm_source=facebook   https://www.ticketmaster.co.nz/little-steven-the-disciples-of-soul-great-hall-auckland-town-hall-auckland-tickets/venueartist/295208/2611135

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bluesfest Touring are successful.

Bluesfest Touring Creative Analysis: 

Bluesfest Touring placed a Image ad in 2020-02-21-2020-02-21, and got 117 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bluesfest Touring Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  New Zealand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bluesfest Touring has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bluesfest Touring Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-21-2020-02-21  2019-04-02-2019-04-24  2019-04-04-2019-04-24
During  1 days  23 days 21 days 
Like  117  22  2
Share  9  1  3
Comment  12  1  0

Advertising effectiveness is a direct manifestation of advertising. Bluesfest Touring ‘s Top 1 ad received 117 likes, 9 shares, 12 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bluesfest Touring, helping Bluesfest Touring to grasp the ad data more clearly.