Top Ads on Blueground

Blueground Background Introduction:

Discover beautiful, thoughtfully furnished apartments for a month, a year or even more. Over 1,500 apartments across the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Blueground has been advertising and marketing on Facebook for many years. And Blueground has placed 53 of ads on the Facebook platform in the last month. In the past few years,Blueground has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Blueground on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Blueground. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Blueground.

1.Blueground Top 3 Ads Basic Understanding

	top1	top2	top3
Name	Blueground	Blueground	Blueground
Page Categories	Hospitality Service	Hospitality Service	Hospitality Service
Marketing Objectives	Other	Other	Other
ECommerce Softwares	N/A	N/A	N/A

Blueground Marketing Objectives Analysis:

Blueground has been operating in Hospitality Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Blueground best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Blueground Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Νοικιάστε το στην Blueground!	Η απόλυτη λύση για το ακίνητό σας	Trouvez le locataire idéal à Paris
Ad Copy Text	Έχετε διαμέρισμα στην Αθήνα;	'Εχεις διαμέρισμα στην Κηφισιά ; Νοίκιασε το στην Blueground...	Si vous ne souhaitez plus louer en court-terme à Paris, Blueground vous offre une solution stable
Link Description	N/A	Blueground leases & furnishes high-quality properties and rents them out to business travelers. Submit your apartment for review to Blueground. ✦ Increase your Income ✦ Save Time and Energy	N/A
Website Link	www.theblueground.com	www.theblueground.com	owners.theblueground.com
CTA	LEARN_MORE	LEARN_MORE	LEARN_MORE
Text Word Count	52	101	98
Like	171	10	52

Blueground Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. Blueground Top 1 ads got 171 likes. Blueground uses a sentence with the finishing touch title: “Νοικιάστε το στην Blueground!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Blueground shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Blueground should continue to optimize the ad content.

3.Blueground Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Video	Image	Video
Ad Time	2020-06-11-2020-06-19	2020-06-11-2020-06-17	2020-05-13-2020-06-02
Landing Page Link	https://www.theblueground.com/rent-your-property?utm_source=facebook&utm_medium=social&utm_campaign=Ath_Own_ProspVid_Fac_GR_Dom_All&utm_term=realestate&utm_content=website	https://www.theblueground.com/rent-your-property?utm_source=facebook&utm_medium=social&utm_campaign=Ath_Own_ProspDis_Fac_GR_Dom_All&utm_term=homeimprv&utm_content=website&fbclid=IwAR0-SYXmfM3aIhtcz5UFSrnn3mOhKguJYnPVQB7isirq7dkvmDBxFNh2bRc	https://owners.theblueground.com/rent_your_property/paris/?utm_source=facebook&utm_medium=social&utm_campaign=Par_Own_ProspVid_Fac_FR_Dom_All&utm_term=realestate&utm_content=rentproperty_fr_aug19

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Blueground are successful.

Blueground Creative Analysis:

Blueground placed a Video ad in 2020-06-11-2020-06-19, and got 171 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Blueground Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	Greece	Afghanistan	Morocco
Language	Greek	English	French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Blueground has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Blueground Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-06-11-2020-06-19	2020-06-11-2020-06-17	2020-05-13-2020-06-02
During	9 days	7 days	21 days
Like	171	10	52
Share	20	1	16
Comment	21	0	2

Advertising effectiveness is a direct manifestation of advertising. Blueground ‘s Top 1 ad received 171 likes, 20 shares, 21 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Blueground, helping Blueground to grasp the ad data more clearly.