Top Ads on Bluebird: Books for Life

Bluebird: Books for Life Background Introduction:

We are a non-fiction imprint of Pan Macmillan publishing health, psychology, cookery, memoir and career books. Posts from the team.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bluebird: Books for Life has been advertising and marketing on Facebook for many years. And Bluebird: Books for Life has placed 49 of ads on the Facebook platform in the last month. In the past few years,Bluebird: Books for Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bluebird: Books for Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bluebird: Books for Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bluebird: Books for Life.

BigSpy

1.Bluebird: Books for Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bluebird: Books for Life  Bluebird: Books for Life  Bluebird: Books for Life
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bluebird: Books for Life Marketing Objectives Analysis: 

Bluebird: Books for Life has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bluebird: Books for Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bluebird: Books for Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Joy Journal is out now!  The Joy Journal is out now! The Joy Journal is out now! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Buy The Joy Journal for Magical Everyday Play by Laura Brand, Fearne Cotton from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £20.  Buy The Joy Journal for Magical Everyday Play by Laura Brand, Fearne Cotton from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £20.  Buy The Joy Journal for Magical Everyday Play by Laura Brand, Fearne Cotton from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £20.
Website Link  www.waterstones.com  www.waterstones.com  www.waterstones.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Bluebird: Books for Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bluebird: Books for Life Top 1 ads got 0 likes. Bluebird: Books for Life uses a sentence with the finishing touch title: “The Joy Journal is out now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bluebird: Books for Life shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bluebird: Books for Life should continue to optimize the ad content.

3.Bluebird: Books for Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-17-2020-04-28  2020-04-17-2020-04-28  2020-04-17-2020-04-28
Landing Page Link  https://www.waterstones.com/book/the-joy-journal-for-magical-everyday-play/laura-brand/fearne-cotton/9781529025590  https://www.waterstones.com/book/the-joy-journal-for-magical-everyday-play/laura-brand/fearne-cotton/9781529025590   https://www.waterstones.com/book/the-joy-journal-for-magical-everyday-play/laura-brand/fearne-cotton/9781529025590

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bluebird: Books for Life are successful.

Bluebird: Books for Life Creative Analysis: 

Bluebird: Books for Life placed a Image ad in 2020-04-17-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bluebird: Books for Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bluebird: Books for Life has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bluebird: Books for Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-17-2020-04-28  2020-04-17-2020-04-28  2020-04-17-2020-04-28
During  12 days  12 days 12 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Bluebird: Books for Life ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bluebird: Books for Life, helping Bluebird: Books for Life to grasp the ad data more clearly.