Top Ads on Blue Nile
Blue Nile Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Blue Nile has been advertising and marketing on Facebook for many years. And Blue Nile has placed 192 of ads on the Facebook platform in the last month. In the past few years,Blue Nile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Blue Nile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Blue Nile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Blue Nile.
1.Blue Nile Top 3 Ads Basic Understanding
|Name||Blue Nile||Blue Nile||Blue Nile|
Blue Nile Marketing Objectives Analysis:
Blue Nile has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Blue Nile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Blue Nile Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Riviera Pave Diamond Engagement Ring in 18k Yellow Gold (1/6 ct. tw.), 3-9||Melissa Ann||Enter Now|
|Ad Copy Text||Designed by you. Handcrafted by us. Shop engagement rings at Blue Nile and enjoy free shipping, fre...||Shop engagement rings at Blue Nile and enjoy free shipping, free returns, and the best diamond price...||Enter to win a $10,000 Blue Nile shopping spree!|
|Link Description||N/A||N/A||Free shipping & returns|
|Text Word Count||153||116||48|
Blue Nile Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Blue Nile Top 1 ads got 0 likes. Blue Nile uses a sentence with the finishing touch title: “Riviera Pave Diamond Engagement Ring in 18k Yellow Gold (1/6 ct. tw.), 3-9”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Blue Nile shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Blue Nile should continue to optimize the ad content.
3.Blue Nile Top 3 Ads Creative Selection
|Landing Page Link||https://www.bluenile.com/build-your-own-ring/twisting-cushion-halo-diamond-engagement-ring-in-14k-rose-go_69822?click_id=102872572&utm_campaign=engagement-dpa&utm_content=male_remarketing_5e46d621e6345&utm_medium=paid_social&utm_source=facebook&utm_term=Twisting_Cushion_Halo_Diamond_Engagement_Ring_in_14k_Rose_Gold_(1/2_ct._tw.),_3.5-7.5||https://www.bluenile.com/build-your-own-ring/hidden-sapphire-and-diamond-engagement-ring_70848?click_id=254933809&utm_campaign=engagement-dpa&utm_content=male_remarketing_5e14f3c466d21&utm_medium=paid_social&utm_source=facebook&utm_term=Hidden_Sapphire_and_Diamond_Engagement_Ring_in_14k_White_Gold_(1/2_ct._tw.),_4.5-7.5||https://www.bluenile.com/jewelry-sweepstakes?creative=5e90ee206a007&sourceid=135255&click_id=360529714&utm_source=facebook&utm_medium=paid_social&utm_campaign=sweeps-q1_2020&utm_content=male_prospecting_5e90ee206a007|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Blue Nile are successful.
Blue Nile Creative Analysis:
Blue Nile placed a Carousel ad in 2020-02-14-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Blue Nile Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Blue Nile has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Blue Nile Top 3 Ads Performance Display
|During||127 days||163 days||70 days|
Advertising effectiveness is a direct manifestation of advertising. Blue Nile ‘s Top 1 ad received 0 likes, 10 shares, 0 comments in just 127 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Blue Nile, helping Blue Nile to grasp the ad data more clearly.