Top Ads on Blue Sky

Blue Sky Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Blue Sky has been advertising and marketing on Facebook for many years. And Blue Sky has placed 305 of ads on the Facebook platform in the last month. In the past few years,Blue Sky has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Blue Sky on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Blue Sky. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Blue Sky.

BigSpy

1.Blue Sky Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Blue Sky  Blue Sky  Blue Sky
Page Categories  Outdoor & Sporting Goods Company  Product/Service  Agricultural Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  wordpress  bigcommerce

Blue Sky Marketing Objectives Analysis: 

Blue Sky has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Blue Sky best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Blue Sky Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Still need the right Father’s Day gift?  N/A Blue Sky Bee Supply 
Ad Copy Text  Give your #1 fan an NFL, NHL or NCAA team licensed fire pit this Fathers Day.  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.blueskyoutdoorliving.com  www.skyblueweddings.com  www.blueskybeesupply.com
CTA  SHOP_NOW  WATCH_MORE  GET_OFFER
Text Word Count 77  0  0
Like 84  0  0

Blue Sky Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Blue Sky Top 1 ads got 84 likes. Blue Sky uses a sentence with the finishing touch title: “Still need the right Father’s Day gift?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Blue Sky shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Blue Sky should continue to optimize the ad content.

3.Blue Sky Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-19-2020-06-16  2020-01-14-2020-06-15  2020-06-03-2020-06-15
Landing Page Link  https://www.blueskyoutdoorliving.com/collections/nfl?fbclid=IwAR0Ul7BWx93kE2lVSEd_y7U3NZrL5gBHr79525ps4Y7o1O2rVQvK6XPJA_A  https://www.skyblueweddings.com/   http://www.blueskybeesupply.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Blue Sky are successful.

Blue Sky Creative Analysis: 

Blue Sky placed a Carousel ad in 2020-05-19-2020-06-16, and got 84 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Blue Sky Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Blue Sky has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Blue Sky Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-16  2020-01-14-2020-06-15  2020-06-03-2020-06-15
During  29 days  154 days 13 days 
Like  84  0  0
Share  13  0  0
Comment  11  0  0

Advertising effectiveness is a direct manifestation of advertising. Blue Sky ‘s Top 1 ad received 84 likes, 13 shares, 11 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Blue Sky, helping Blue Sky to grasp the ad data more clearly.