Top Ads on Blue Shield of California

Blue Shield of California Background Introduction:

Our mission is to ensure all Californians have access to high-quality healthcare at an affordably sustainable price. Blue Shield of California is an independent member of the Blue Shield Association.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Blue Shield of California has been advertising and marketing on Facebook for many years. And Blue Shield of California has placed 77 of ads on the Facebook platform in the last month. In the past few years,Blue Shield of California has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Blue Shield of California on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Blue Shield of California. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Blue Shield of California.

BigSpy

1.Blue Shield of California Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Blue Shield of California  Blue Shield of California  Blue Shield of California
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Blue Shield of California Marketing Objectives Analysis: 

Blue Shield of California has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Blue Shield of California best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Blue Shield of California Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stand for Equality.  Get a Quote Here for you. Here for your health. 
Ad Copy Text  Enough is Enough.  Considering applying for COBRA? An Individual and Family plan could be a more affordable option.  We are here for you. If you’re uninsured, you can still apply for a health plan.
Link Description  N/A  We're here to help  We're here to help.
Website Link  www.facebook.com  www.blueshieldcaplans.com  www.blueshieldcaplans.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 17  96  82
Like 800  74  527

Blue Shield of California Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Blue Shield of California Top 1 ads got 800 likes. Blue Shield of California uses a sentence with the finishing touch title: “Stand for Equality.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Blue Shield of California shared 17 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Blue Shield of California should continue to optimize the ad content.

3.Blue Shield of California Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-03-2020-06-05  2020-05-11-2020-05-26  2020-05-05-2020-05-24
Landing Page Link  https://www.facebook.com/BlueShieldCA/videos/4357921354221616/  https://blueshieldcaplans.com/alternativetocobra.html?utm_medium=paidsocial&utm_source=fb&utm_campaign=MAY20_SEP_CA_prospecting-lyj-facebook_conversion_static_mix&utm_content=paidsocial_FBIG_audience_lyj_mix_R17&utm_term=FBIG_COBRA_learnmore_v1&fbclid=IwAR1t8T9ItzBrZt_cctN2rgpe9aHlrUITIGhScgYhjPsPdn8Nm5WSChrcj3I   https://blueshieldcaplans.com/?utm_medium=paidsocial&utm_source=fb&utm_campaign=MAY20_SEP_CA_prospecting_conversion_static_mix&utm_content=paidsocial_FBIG_audience_health-insurance_mix_R15&utm_term=FBIG_COVID19_learnmore_v2&fbclid=IwAR3oWrREXXizGq1q9TSAPrell2NBnnqfGQ69fHYu_tge93y5MU08rKyHAJs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Blue Shield of California are successful.

Blue Shield of California Creative Analysis: 

Blue Shield of California placed a Video ad in 2020-06-03-2020-06-05, and got 800 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Blue Shield of California Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Blue Shield of California has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Blue Shield of California Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-05  2020-05-11-2020-05-26  2020-05-05-2020-05-24
During  3 days  16 days 20 days 
Like  800  74  527
Share  173  5  83
Comment  71  13  111

Advertising effectiveness is a direct manifestation of advertising. Blue Shield of California ‘s Top 1 ad received 800 likes, 173 shares, 71 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Blue Shield of California, helping Blue Shield of California to grasp the ad data more clearly.