Top Ads on Blue Man Group

Blue Man Group Background Introduction:

It’s time to start. Ready Go.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Blue Man Group has been advertising and marketing on Facebook for many years. And Blue Man Group has placed 63 of ads on the Facebook platform in the last month. In the past few years,Blue Man Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Blue Man Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Blue Man Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Blue Man Group.

BigSpy

1.Blue Man Group Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Blue Man Group  Blue Man Group  Blue Man Group
Page Categories  Performance Art Theatre  Performance Art Theatre  Performance Art Theatre
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Blue Man Group Marketing Objectives Analysis: 

Blue Man Group has been operating in Performance Art Theatre for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Blue Man Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Blue Man Group Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  4-Pack: Save 25%  VALENTINE'S DAY: SAVE 25% Family 4-Pack: Save 25% 
Ad Copy Text   Finally an outing the whole family can enjoy! Save 25% when you buy 4 tickets.   Bring someone special to Blue Man Group Chicago and save 25% on tickets!  Join us for School Vacation Week! Free Face Painting & Activities. Save 25% on 4 tickets.
Link Description  Family savings at Blue Man Group  Your tickets are waiting...  Join us for School Vacation Week!
Website Link  52.xg4ken.com  52.xg4ken.com  52.xg4ken.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 79  74  89
Like 892  1034  710

Blue Man Group Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Blue Man Group Top 1 ads got 892 likes. Blue Man Group uses a sentence with the finishing touch title: “4-Pack: Save 25%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Blue Man Group shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Blue Man Group should continue to optimize the ad content.

3.Blue Man Group Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-02-22-2020-02-22  2020-02-16-2020-02-22  2020-02-18-2020-02-19
Landing Page Link  https://www.blueman.com/offers/valentines-day?utm_medium=paid-social-media&utm_source=facebook&utm_content=%7C%7Cticket-sales%7Cpmg%7C%7C%7C%7Crsd&utm_campaign=PR~US~~RSD~BlueManGroup~chicago~2020~NA~DEMO~CONVS~NoList~NoCA~ANY~No~Everyone~AP~AP~AP~ALL~22~65~Offer~PPVA~ValentinesDay~62433877_476178053180047_59750~BMGDrumbone~VALENTINE'S+DAY:+SAVE+25%25~ChicagoDeals&fbclid=IwAR3FzbzIeWg-pd0K4Vc1ZnIWYGGlRORw2ZPadEp8mqUP3VUFS12164jdETQ  https://www.blueman.com/offers/valentines-day?utm_medium=paid-social-media&utm_source=facebook&utm_content=%7C%7Cticket-sales%7Cpmg%7C%7C%7C%7Crsd&utm_campaign=PR~US~~RSD~BlueManGroup~chicago~2020~NA~DEMO~CONVS~NoList~NoCA~ANY~No~Everyone~AP~AP~AP~ALL~22~65~Offer~PPVA~ValentinesDay~62433877_476178053180047_59750~BMGDrumbone~VALENTINE'S+DAY:+SAVE+25%25~ChicagoDeals&fbclid=IwAR3FzbzIeWg-pd0K4Vc1ZnIWYGGlRORw2ZPadEp8mqUP3VUFS12164jdETQ   https://www.blueman.com/boston/buy-tickets/school-vacation-week?utm_medium=paid-social-media&utm_source=facebook&utm_content=%7C%7Cticket-sales%7Cpmg%7C%7C%7C%7Crsd&utm_campaign=PR~US~~RSD~BlueManGroup~boston~2020~NA~DEMO~CONVS~NoList~NoCA~ANY~No~Everyone~AP~AP~AP~ALL~22~65~Offer~PPLA~SchoolVacation~BMGSchoolVacation3~NoVid~Family%204-Pack:%20Save%2025%25~BostonDeals

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Blue Man Group are successful.

Blue Man Group Creative Analysis: 

Blue Man Group placed a Video ad in 2020-02-22-2020-02-22, and got 892 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Blue Man Group Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Blue Man Group has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Blue Man Group Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-22  2020-02-16-2020-02-22  2020-02-18-2020-02-19
During  1 days  7 days 2 days 
Like  892  1034  710
Share  228  280  74
Comment  84  124  47

Advertising effectiveness is a direct manifestation of advertising. Blue Man Group ‘s Top 1 ad received 892 likes, 228 shares, 84 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Blue Man Group, helping Blue Man Group to grasp the ad data more clearly.