Top Ads on Bloomscape

Bloomscape Background Introduction:

Bloomscape is here to help strengthen your relationship with plants. We make buying plants easy by delivering healthy, ready-to-go plants to your door and provide ongoing plant support to help your plant thrive.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bloomscape has been advertising and marketing on Facebook for many years. And Bloomscape has placed 32 of ads on the Facebook platform in the last month. In the past few years,Bloomscape has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bloomscape on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bloomscape. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bloomscape.

BigSpy

1.Bloomscape Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bloomscape  Bloomscape  Bloomscape
Page Categories  Patio/Garden  Patio/Garden  Patio/Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bloomscape Marketing Objectives Analysis: 

Bloomscape has been operating in Patio/Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bloomscape best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bloomscape Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bloomscape  Choose your indoor plant | Bloomscape Why More Plants are Better than One - Bloomscape 
Ad Copy Text  What are you waiting for? With the help of Bloomscape anyone can have a green thumb. Don't give up!...  Forgot something? Plants in your cart are waiting for you to take home! ✅ Free shipping for orde...  Yes, plants are nice to look at, but did you know that they can be good for your health, too?
Link Description  N/A  Free shipping for orders over $50  From health benefits to the look and feel of your space, there are many reasons why more plants are better than one. Here's why we think you can never have too many plants.
Website Link  bloomscape.com  bloomscape.com  bloomscape.com
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 140  132  93
Like 0  17  7

Bloomscape Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bloomscape Top 1 ads got 0 likes. Bloomscape uses a sentence with the finishing touch title: “Bloomscape”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bloomscape shared 140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bloomscape should continue to optimize the ad content.

3.Bloomscape Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-03-24-2020-06-07  2019-11-06-2020-05-02  2020-03-25-2020-05-01
Landing Page Link  https://bloomscape.com/product/arch-propagation-kit/?attribute_pa_pot=golden&utm_source=facebook&utm_medium=paidsocial&utm_campaign=LS_RMKT_NewCollection&utm_term=ATC_31-60&utm_content=Carousel_Cheap_DPA_Copy_GreenThumb&fbclid=IwAR3z-rmHKdrqs0WFjqAPVUc6SIY5Hq1u4rcsDn_J8wyjJob2Ei9vI3IDOhA  https://bloomscape.com/shop/   https://bloomscape.com/why-more-plants-are-better-than-one/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=LS_RMKT_ATC_1-15&utm_term=ATC_1-15_M&utm_content=FBPost_Mar26&fbclid=IwAR2CuDREdBBoYgqN_R1DtF8jaTxz8Y6TEKtqM3_h82dhuK8umCFD5s1L1iQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bloomscape are successful.

Bloomscape Creative Analysis: 

Bloomscape placed a Carousel ad in 2020-03-24-2020-06-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bloomscape Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Dutch  Norwegian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bloomscape has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bloomscape Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-24-2020-06-07  2019-11-06-2020-05-02  2020-03-25-2020-05-01
During  76 days  179 days 38 days 
Like  0  17  7
Share  0  0  6
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Bloomscape ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 76 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bloomscape, helping Bloomscape to grasp the ad data more clearly.