Top Ads on Bloomberg
Bloomberg Background Introduction:
The first word in business news.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Bloomberg has been advertising and marketing on Facebook for many years. And Bloomberg has placed 1853 of ads on the Facebook platform in the last month. In the past few years,Bloomberg has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Bloomberg on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bloomberg. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bloomberg.
1.Bloomberg Top 3 Ads Basic Understanding
|Page Categories||News & Media Website||Nonprofit Organization||News & Media Website|
Bloomberg Marketing Objectives Analysis:
Bloomberg has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bloomberg best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Bloomberg Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Get Bloomberg.com For Just $1.99||Bloomberg Connects||Exclusive 3 Month Offer - $1.99/mo|
|Ad Copy Text||Subscribe to Bloomberg.com for just $1.99/month||Explore museums from the comfort of your home with the Bloomberg Connects app.||Subscribe to Bloomberg.com for just $1.99/month|
|Link Description||N/A||Bloomberg Connects, a free digital guide to cultural organizations, makes it easy to access and engage with arts and culture. Unique and exclusive multimedia guides, commentary from experts and virtual activities offer insights into exhibitions and collections.||N/A|
|Text Word Count||47||78||47|
Bloomberg Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Bloomberg Top 1 ads got 2359 likes. Bloomberg uses a sentence with the finishing touch title: “Get Bloomberg.com For Just $1.99”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Bloomberg shared 47 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bloomberg should continue to optimize the ad content.
3.Bloomberg Top 3 Ads Creative Selection
|Landing Page Link||https://www.bloomberg.com/tosv2.html?vid=&uuid=170751f0-8b7d-11ea-ab13-15977b87fa57&url=Lz91dG1fc291cmNlPWZhY2Vib29rJnV0bV9tZWRpdW09Y3BjJnV0bV9jYW1wYWlnbj1tb2Z1JnV0bV9jb250ZW50PTE5OWFwcg==||https://www.bloombergconnects.org/?utm_source=facebook&utm_medium=social&utm_campaign=oc_phase1_landing_page_website_traffic_serpentine_international_generalart&utm_content=ad3||https://www.bloomberg.com/tosv2.html?vid=&uuid=d50777a0-5227-11ea-8a11-81fbc89da850&url=L3N1YnNjcmlwdGlvbnMvNjdvYnFrZDV6ZHA1bGo4Lw==|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bloomberg are successful.
Bloomberg Creative Analysis:
Bloomberg placed a Video ad in 2020-04-30-2020-06-19, and got 2359 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Bloomberg Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Bloomberg has the best conversion in India,United Kingdom,Zimbabwe..., and can advertise more in India,United Kingdom,Zimbabwe... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Bloomberg Top 3 Ads Performance Display
|During||51 days||3 days||40 days|
Advertising effectiveness is a direct manifestation of advertising. Bloomberg ‘s Top 1 ad received 2359 likes, 41 shares, 95 comments in just 51 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bloomberg, helping Bloomberg to grasp the ad data more clearly.