Top Ads on Blink Mortgage

Blink Mortgage Background Introduction:

The home buying process is painful for most people — Blink simplifies the steps with an online mortgage experience, freeing you up to buy your home.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Blink Mortgage has been advertising and marketing on Facebook for many years. And Blink Mortgage has placed 24 of ads on the Facebook platform in the last month. In the past few years,Blink Mortgage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Blink Mortgage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Blink Mortgage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Blink Mortgage.


1.Blink Mortgage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Blink Mortgage  Blink Mortgage  Blink Mortgage
Page Categories  Other  Other  Mortgage Brokers
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Blink Mortgage Marketing Objectives Analysis: 

Blink Mortgage has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Blink Mortgage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Blink Mortgage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rates as low as 2.5% - Apply today!  Nexa Mortgage Easy Online Process 
Ad Copy Text  The time to buy or refinance is NOW. With rates as low as 2.5% on 30 year fixed. Call us today or ap...  no setting  We may be working remote however we are open and have money to lend. Use our paperless online mortg...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 169  0  265
Like 8  0  3

Blink Mortgage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Blink Mortgage Top 1 ads got 8 likes. Blink Mortgage uses a sentence with the finishing touch title: “Rates as low as 2.5% - Apply today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Blink Mortgage shared 169 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Blink Mortgage should continue to optimize the ad content.

3.Blink Mortgage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-28-2020-05-31  2020-01-02-2020-04-28  2020-04-07-2020-04-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Blink Mortgage are successful.

Blink Mortgage Creative Analysis: 

Blink Mortgage placed a Video ad in 2020-05-28-2020-05-31, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Blink Mortgage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Blink Mortgage has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Blink Mortgage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-05-31  2020-01-02-2020-04-28  2020-04-07-2020-04-07
During  4 days  118 days 1 days 
Like  8  0  3
Share  0  0  1
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Blink Mortgage ‘s Top 1 ad received 8 likes, 0 shares, 4 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Blink Mortgage, helping Blink Mortgage to grasp the ad data more clearly.