Top Ads on Bleacher Report

Bleacher Report Background Introduction:

Official Facebook page for www.BleacherReport.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bleacher Report has been advertising and marketing on Facebook for many years. And Bleacher Report has placed 266 of ads on the Facebook platform in the last month. In the past few years,Bleacher Report has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bleacher Report on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bleacher Report. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bleacher Report.

BigSpy

1.Bleacher Report Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bleacher Report  Bleacher Report  Bleacher Report
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Broadcasting & Media Production Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bleacher Report Marketing Objectives Analysis: 

Bleacher Report has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bleacher Report best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bleacher Report Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NBA Star Duos Who Need Help Before It's Too Late  Meet the One-Game Wonders of the NBA Tyrann Mathieu Gives Back | 'The Landlord' 
Ad Copy Text  The NBA is due for a seismic shift in the summer of 2021  One didn't even get to keep his jersey  Tyrann Mathieu is giving back to his hometown community in New Orleans. Mathieu is paying two mont...
Link Description  The NBA is due for another seismic shift in the summer of 2021. With numerous All-Stars set to reach free agency in the next year, teams around the league may see their windows of contention narrow or slam shut.  More than 4,000 players have appeared in an NBA game, but for a select few, their careers couldn't have been briefer. While not all recall those precious minutes fondly, many will never forget.  N/A
Website Link  bleacherreport.com  bleacherreport.com  www.facebook.com
CTA      
Text Word Count 57  39  171
Like 177  233  169

Bleacher Report Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bleacher Report Top 1 ads got 177 likes. Bleacher Report uses a sentence with the finishing touch title: “NBA Star Duos Who Need Help Before It's Too Late”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bleacher Report shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bleacher Report should continue to optimize the ad content.

3.Bleacher Report Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-17  2020-06-16-2020-06-17  2020-06-09-2020-06-09
Landing Page Link  https://bleacherreport.com/articles/2896052-nba-star-duos-who-need-help-before-its-too-late  https://bleacherreport.com/articles/2892266-one-and-done   https://www.facebook.com/bleacherreport/videos/393722578208668/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bleacher Report are successful.

Bleacher Report Creative Analysis: 

Bleacher Report placed a Image ad in 2020-06-16-2020-06-17, and got 177 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bleacher Report Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Slovenia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bleacher Report has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bleacher Report Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-16-2020-06-17  2020-06-09-2020-06-09
During  2 days  2 days 1 days 
Like  177  233  169
Share  11  19  31
Comment  2  0  9

Advertising effectiveness is a direct manifestation of advertising. Bleacher Report ‘s Top 1 ad received 177 likes, 11 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bleacher Report, helping Bleacher Report to grasp the ad data more clearly.